The secret to sales and marketing success is in understanding your customer, their needs and aspirations. If companies take the time do this effectively and implement processes that reflect this, their sales will grow and they will retain more customers at lower cost.
I don’t know about you but a constant frustration for me is the fact that few organisations seem to realise this far less take it into account in their day to day processes – especially when dealing with women. It would appear I am not the only one. Fiona Walsh highlights this issue in her article Sales Pitch: A Car dealership for women? Its about time. In the article Fiona talks about her negative buying experiences and how some companies are rethinking their sales processes to meet the needs of women more effectively. She highlights local firm Clutch and their innovations in this area.