I had the opportunity tonight to attend my first Professional Women’s Network meeting and I must say what a pleasure to meet so many smart ladies doing invaluable work, especially given the typically male dominated events I have been attending of late.
But enough of that, I want to talk about the presentation which was given by AHA Creative Strategies co-founder and CEO, Ruth Atherle called “Maximizing the Power of Web Communication Tools” and specifically the security issue that came up.
Ruth did an excellent job in discussing the advantages to having a corporate blog and the reasons why every company should have one such as establishing your credibility and driving prospects to your web site.
The talk quickly came around to the perceived downsides to blogging and I’d like to provide a brief synopsis of the security issue: how safe and secure is it to blog?
It’s a question that has constantly plagued Internet business innovators and Ruth countered it well by pointing out that the Internet is in many ways safer than the physical world in that you have a barrier between you and potential harm doers:the worst that can be done is to place unwanted comments on your blog and you can counter these by looking on them as an opportunity to address the issue in a positive manner the public forum, choosing to vet all comments before posting or, as a last resort and unlikely to happen you can contact a lawyer.
It was noted that bloggers are in general upstanding members of the community and are loyal, when someone posts inappropriate comments they tend to rally round in support.
As far as I am concerned, I believe that we all have a right to our opinions and if we wish to use blogging as a means to share our knowledge and establish our areas of expertiese we should feel comfortable in doing so. However, anyone who is ready to put up a business blog must accept that it will open their business up to critisicm and counter opinions and they should put in place policy guidelines to help guide contributors and establish limits.
Heres a link to AHAs blog which has some great resources for anyone seriously considering blogging as a means to enhance their marketing efforts.