Here are some great sites that are currently using new media technologies to expand their reach:
http://www.hawaii-aloha.com – uses regular blog posts to provide useful tips and suggestions to help subsribers plan a trip to Hawaii. They also use podcast technology HawaiiVacationConnection to allow vacationers to listen to regular commentaries on hawaii vacation experiences. Its great way to add value for holiday makers and set themselves apart from the competition.
Another great example of companies using new media technologies is Honey Dew Day Spa here in Vancouver which uses the MySpace social networking platform as a forum to promote their spa services. They network and extend their reach by adding MySpace friends in the Vancouver area who meet their typical spa client demographic. That’s how they found me and next time I am thinking about pampering myself, I am going to go there and find out just how successful their MySpace strategy is whilst I am at it.