Second Life – Marketing Tool?

I’ve been exploring Second Life recently to find out if it really has any potential as a marketing vehicle and I have to say, I can’t fathom what all the fuss is about.

Firstly, it took a new computer to actually have the capacity required to run the damn thing and secondly even with a souped up super computer I still find it slow, sporadic and painful to manoeuvre through.

I managed to graduate from the orientation island quite easily and was set free in the Second Life world. The look and feel is pretty cool but so far there seems to be no one out there. Nobody at the church I came upon (even although it was Sunday!), no-one at Club Wildebeast the crazy dance place and no-one at the Second Life Telus store (where are you Sparkle Dale? – where’s the phone for my avatar?).

The most disappointing Second Life aspect of all is that beyond the cool images and environment, Second Life is senseless and by that I mean: you can’t feel, smell, hear etc. Each time I visit I come away with the feeling I have just been wasting my time……

I’ll be keeping a close eye on Second Life but right now the barriers to entry and the time wasted lead me to deduce that it will be a while before Second Life can be considered as a viable medium for effective marketing. And by then the fad crowds may have moved on to the next big thing – or maybe they have already.

It seems I am not the only one with this sentiment read this post from Darren Barefoot for more.

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  1. Pingback: On-Line Shopping Gets a Second Life | Out-Smarts Marketing Services

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