Make It Easier for Prospects to Get in Touch

In the late nineties it was fashionable for internet sites not to include detailed contact information with phone numbers because at the time it was thought that this would lead to more unwanted telemarketing calls and would limit geographical reach. In reality, not including your contact information simply makes it harder for prospects to get in touch with you to do business.

Always reduce barriers like these by including detailed contact information so that prospects can easily contact you to do business. You don’t have to include a physical mail address: a contact number or e-mail will suffice. If you don’t want to list your phone number then consider setting up a Skype service or similar so that prospects can contact you using VoIP. When you list your email address on your web site, always ensure that you sift through the spam to identify genuine e-mails sent to that address. 9 out of 10 times when I send an e-mail requesting information from companies I have found on the web, I dont get any response at all. Why would a company bother having an info@ or sales@ e-mail listed on their website when they have no mechanisim to follow up? All this does is deter prospects from doing business with you…..

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