With the majority of households now on-line, it’s not surprising that companies are looking to the Internet as a a vital advertising medium. A recent report by VSS shows that in the US new media advertising (including Internet) grew by 36.6% in 2006 in comparison to a spending increase of only 2.4% on traditional ads. At this rate, VSS predicts that investments in Internet advertising will overtake traditional spending by 2011. And Canada is not far behind with a report from the Internet Advertising Bureau of Canada earlier this year showing a 26% increase in Internet advertising spending here in 2006.
Companies can no longer ignore the opportunities the Internet brings to attract new customers and why should they? With lower costs and the ability to target more effectively, Internet advertising affords the chance to level the playing field with competitors and to corner the market niche.