I had the pleasure yesterday to attend the CWC’s monthly network gathering of professional women in communications. This month’s presentation looked at the mistakes women tend to make when selling. Interestingly, the top sin discussed was DON’T SELL: off course you have to sell, otherwise you will never do business but the focus should never be on selling over developing rapport and listening (and responding) to the needs of your customers. The same goes for blogging: the number one rule of blogging is “DON’T SELL”. If you do, it will only serve to put off your audience and once put off, they will never come back. Use your blog to develop rapport, show you know what your talking about and most important, use it as a forum to listen to the feedback and comments of your clients.