When I meet with executives in the finance sector and talk about new media adoption I usually get the response that investors are typically old school and like to do business the “traditional” way. I always have to ask about the next generation of investors – those for whom new media adoption is the norm: have these financial organisations considered how they will attract these new investors in the future without using new media?
Steadyhand, a local financial organisation that provides mutual funds does just that. It bucks the trend both in terms of the mutual funds services it provides and its approach to new media adoption which is leading edge to say the least. The company has adopted a blogging policy that encourages all employees to contribute as well as Internet advertising and social marketing strategies that effectively reach and involve their target audience.
Traditional finance companies should take note – this is the way of the future.