1. Use Twitter to market to you audience (assuming your audience are Twits that is (or should that be Tweets?). It can be used for branding and networking effectively. Dosh dosh lists 17 more Twitter marketing applications and innovative Tweet uses.
2. Participate in the blogosphere. Find blogs pertaining to your industry or your target audience and get commenting. You would be amazed at how this can help spread the word.
3. Find out about new technologies that make it easier for people to do business with you – like Skype – the on-line phone service or that help you present your offering more effectively – like Flickr the photo site – and make full use of them on your website.
4. Get creative with video clips about your company: make them quirky, funny or alternative and post on YouTube. You never know, this could be the next big meme.
5. If your not comfortable with writing blog comments or posts or are camera shy, why not consider a Podcasting your message. Its much easier than you think.
6. When you find interesting articles, pages or clips, share them with your others in your field. I Stumble but hear that Magnolia and Deli.cio.us are great for this too.
7. Join Facebook, MySpace or Linked In (or all three) and get networking. You know the old adage about a friend of a friend being your friend too: its so much easier to do business with people you’ve been referred to by a friend or colleague.
8. Use Internet advertising technologies such as AdWords or Facebook Social to reach and promote to the right audience.
9. Forums or chat rooms where your audience collaborate are great ways to get involved, join the conversation and establish expertise with a wider audience.
10. Get wiki with it. Join Wikipedia and share your knowledge (but be careful not to be blatantly corporate or your posts will just get deleted) with the global audience.