2006 was the year of YouTube and 2007 was the year of Facebook so what will 2008 bring? I predict we will finally see companies grasping the potential of social media marketing. Little light bulbs will start switching on as executives and entrepreneurs finally get it. Social media marketing uses the collaborative nature and social gathering ans sharing places of the Internet to spread awareness of a product service or organisation. We’ll see more organisations take advantage of tools like Flickr and YouTube to improve customer service and enhance satisfaction using product images, video demonstrations as well as to spread awareness via unique and innovative clips. Organisations will recognise the benefits of blogging outlined just today in an article by Duct Tape Marketing called Blogg Dammit! and implement effective blog strategies. Social Networks will no longer be the domain of youth and students and will instead become a vital component in any business’s on-line presence – networks will ad capabilities to attract these audiences. Where collaboration was key in 2007, mobility will be the mantra of 2008 with technology making it easier to access and interact with blogs, photo and video sites and collaborative tools such as wiki’s wherever you are. A new age in marketing is upon us and its going to be an exciting year for us all.