At a session I attended this week at CES questions were posed of 4 panelists on the subject of taking the blogosphere seriously. The panelists consisted of industry experts including “rock star” blogger (the mediator’s title not mine) Ryan Block from Engadget. Here are a couple of the questions posed with my slant on the answers:
Who isn’t taking the blogosphere seriously? Answer – there are 70 million blogs out there and thousands more added daily if corporations aren’t taking it seriously then a heck of a big chunk of their client base is. Simply put there are people who get it and people who don’t. Those who do are reaping the rewards and those who don’t face extinction.
When asked how the panelists would approach convincing a CEO to blog, the general consensus seemed to be that if a company isn’t using the blogosphere (either to listen or to communicate) then they risk losing control of their brand completely.
Judging by the turnout at the session most CESers were more interested in gadgetry than the fine art of blogging – more fool them perhaps. For more ruminations from the panelists:Taking the Blogosphere Seriously, Consumer Generated Media, David La Plante, Really? This is my job.