An article in the Vancouver Sun’s business section today blazes the headline “Adults spend more time in cyberspace than teens”.
According to an Ipsos Reid poll conducted here in Canada, adults spend an average of 5 hours more online than teenagers doing everything from banking, shopping and booking holidays to socializing and playing games. So much for the Internet being the domain of the young. Even more interesting is that off those polled 70% of adults had participated in online social activities.
That should be reason enough to integrate social media marketing into your strategic plan and to spread awareness of your offering in this medium.