The Internet may never be the same again with the announcement today that Microsoft wants to buy Yahoo. In its ongoing battle to thwart Google, the software giant is willing to put out $45 billion dollars for Yahoo, an aquisition that would potentially be the largest in tech history.
With rumours swirling lately of mass layoffs at Yahoo and its declining stock price, the Microsoft offer (which isn’t its first) could be a lifeline or a nail in the coffin of the search engine giant. It would also consolidate further the SEO arena with 2 giant behemoths facing up.
It will be interesting to see what happens but for us punters it can only mean one thing: a viable alternative to Google for on-line advertising. A shake up in Internet advertising can only be good given their monopolistic dominance.