Live Blogging Northern Voice – Live Blogging 101

Presentation by Jeffrey Keefer and Robin Yap.

Why blog – to express yourself – put your voice out there for people to read. Why live blog – you don’t over analyse – its raw and more real.

Reasons:

1. In the moment.

2. To share with those not there.

3. Gets it done.

4.Captures the emotion – you don’t lose it or edit it out.

5. Gives you smoething to do when your bored.

Tools to use when wifi access isn’t possible:

  • microsoft live writer
  • scribefire
  • cover it live
  • ecto
  • Twitter – microblogging

These tools are starting to work together. Live Writer links to Twitter links to Facebook and reaches more people.

Concerns with live blogging include you could misquote, get something out of context and if you are live blogging a conference why should people who don’t pay to go get all the content.

Liveblogging Northern Voice – Wiki 101

Here goes with the live blogging. Gulp..

Stewart Mader, wiki guru on wikis – what they are and how they can be used.

A wiki is a website that people can access and make changes to. There are many types like pwiki, wikispaces (you create an account online and access your wiki there). Others are software you put on your server. Check out wikimatrix for comparisons.

Stewart’s tips for company wikis:

1. Run a pilot – start small as its easier to manage and knowledge spreads better.

2. Get the users together and get them using it together at the start. Gets collaborative input from all and wiki adoption is more likely to succeed. Set actions at that session for follow ups and people will keep using the wiki. Continue reading

10 Reasons To Go To Northern Voice

Seems like 10 is the number of the week here at Out-Smarts. We’re off to Northern Voice today and we’re so excited we’re practically rippling. Here are our ten (tongue in cheek) reasons to attend.

1. For the free lunch – didn’t you see that photo (drool).

2. To snag a T shirt – hopefully with a big Moose on the front. How Canadian eh?

3. We would do anything to get a day out of the office.

4. To get much needed and aforementioned podcasting advice.

5. Its much cheaper than the social media telesummit(although much shorter) that is also taking place this week. Granted that could be the Scottish in me coming out there.

6. To meet some rockstar bloggers. I met the Engadget guy earlier this year. I’m on a roll….

7. To find out if blogging really is dead or if its just that the early adopters have moved on to the next new thang.

8. To check out the beautiful UBC campus. Terror alert or no terror alert, we will be there.

9. To live blog on my XO. It is charging its little green and white battery as I type.

10. To make some new friends to add to my Facebook profile.

10 Free Ways to Juicify Your Site

By this I mean Google juice and not pictures of hunky models. Here are 10 great ways you can easily improve your search engine positioning without putting your hands in your pocket and without having to be a SEO technodweeb.

1. Update your site regularly – this may seem obvious but many corporate sites rarely change.

2. Post a video – it can be short and sweet but has the added benefit of enhancing your image.

3. Add a podcast – we did it this week and you can too. Our traffic has gone up by about 50% since. Coincidence? I think not.

4. Label your images – most sites don’t bother but this is viable real estate on your site, use it. Image titles should relate back to your keywords and offering for maximum impact.

5. Use Google’s webmaster tools – make sure your site is crawled regularly, submit your sitemap (okay I concede you might need a technodweeb for that) and identify any problems so that you (or your technodweeb) can fix them.

6. Get bookmarks – book marks are like links the more you have the better. Hit on employees, partners and colleagues to bookmark your site.

7. Comment regularly on relevant blogs and always remember to insert your url correctly.

8. Spend some time developing a keyword map for your products and services so as to identify the most effective words to use and those to avoid.

9. Use bold and headings to identify key terms in your text.

10. This one should be first on the list but it seems so obvious I almost left it out. In case you haven’t done so, remember to submit your site to Google and other search engines otherwise there’s no hope whatsoever.