Today was the Massive Show in Vancouver – a trade show aimed at allowing companies to demonstrate technology for business. The event seems to get bigger every year, this year companies of all sizes from Yahoo to start ups were there.
In attending these events I always find it interesting to consider the impact of the present organizations marketing message and image. Here are some tips to make your trade show marketing more effective.
- Make sure your name and logo stands out on all materials.
- Don’t try to give people information overload – people can only process so much in one small space.
- Don’t use overly technical terms – translate the benefits of your offering in to business speak.
- Keep your message short, with impact.
- If you are giving out freebies make sure they work (I picked up several dud pens from dud companies methinks).
- Don’t sit at the booth with your head down picking your nails or worse in a huddle with your booth mates with your back to the crowd.
If in doubt hire a marketing consultant or events organizer: a well branded, professional presence at trade shows really pays especially for small to mid sized organisations.