Reasons To Be Cheerful June 2008

Amid the furore of the CBC loosing the rights to the Hockey Night in Canada theme, its good to see that something is going well for them. I’ve been listening to some of their podcasts for a while now and I highly recommend Search Engine which discusses ways the Internet is changing the world.

Blog Explosion – blasts to numerous blogs at once: a great way to get your blog heard.

I’ve been looking for a contractor for a while now and I think my search is over thanks to MyTradefinder a web 2.0 site that refers and classifies contractors.

I found the last 2 thanks to Fiona at FMWalsh: Salesconx is an online place to buy and sell decision maker introductions. Interesting concept but whether it will be effective remains to be seen. BillingBoss is another online billing system for me to try out in my never ending search for the perfect package.

Protect your Work

Worried that your good work could be plagiarised or that someone’s going to steal your thunder on the Internet and not reference your writing appropriately? There’s a solution to every problem and this one comes in the form of Creative Commons. An offshoot of a US non profit organisation , Creative Commons was founded in 2003 with the help of the University of Ottawa Law and Technology Program and theCanadian Internet Policy and Public Interest Clinic.

The service allows you to license your work easily and at no cost. With various different license offerings based on how much freedom you want to give people to use your writing and in which forums, Creative Commons steps you through an easy process to find the right license and then you simply download some HTML to your web-site and your covered like so:

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Share Alike 2.5 Canada License

People using the works are then morally and legally obliged to use them accordingly (or not at all if you so choose). Whether or not people act appropriately remains to be seen and there’s also the issue of the global reach of the Internet with different laws governing different jurisdictions but if this plagiarism is a concern for you then Creative Commons is definately a step in the right direction to protecting your work.

Blogging: 3 C’s

Your corporate blog is up and running. You’re off to the races with lots of witty anecdotes and already traffic to your website has increased. In order to build on this initial success, don’t forget the three C’s of blogging.

Consistency – write consistently. Many bloggers write posts daily. For corporate blogs the recognized minimum is 2 blogs per week so get on with it will you! If you can’t write consistently or if you set up a blog get others involved and you ultimately lose interest then bring it down: there’s nothing more frustrating than finding a blog that hasn’t been updated since 2005 or worse, has three posts and then nothing.

Clarity – it should always be clear to readers what your posts are about. Write short sentences and keep articles brief to maximize effect. Get your message across in the most straight forward way. People don’t have the time to read page upon page of your ruminations.

Collaboration – blogging is all about collaboration so stimulate your audience and encourage them to join in. Ask for questions and opinions in an effort to elicit comments and always remember to follow up with those who comment to encourage them to come back.

Do you have any C’s to add to the list?

Blogging for Research

I had the pleasure of speaking last night at the BC Chapter of the Professional Organisers of Canada. The topic was Blogging for Business and it was very well received with lots of questions and interaction – it was a great audience.

Regarding blogging, it became apparent that many people in the POC community run small to medium sized businesses and have little time for anything but their business itself.

Blogging needn’t take much time and if you schedule it into your day and get in the habit then its easy to fit in. A post needn’t be long or detailed, it just had to adds value for your audience.

The benefits of a blog are many: low cost marketing, enhanced branding, establishing expertise, more traffic to your site and so on. It makes the effort worth it.

However, if that isn’t enough to entice you to blog then you should at the very least be using the blogosphere to research. Its free, its readily available and there’s a tonne of stuff being said about your industry right now. Use the blogosphere as a research tool and as a way to learn. The best way to listen to what it being said about your industry, product or company is to use a blog engine like Technorati to search.

For some more useful information for organizers on searching for blogs and on keyword positioning check out Seascape Web Design’s latest blog posting. I am glad I inspired you Katy!

Thanks to all who came out last night.