Blogging: 3 C’s

Your corporate blog is up and running. You’re off to the races with lots of witty anecdotes and already traffic to your website has increased. In order to build on this initial success, don’t forget the three C’s of blogging.

Consistency – write consistently. Many bloggers write posts daily. For corporate blogs the recognized minimum is 2 blogs per week so get on with it will you! If you can’t write consistently or if you set up a blog get others involved and you ultimately lose interest then bring it down: there’s nothing more frustrating than finding a blog that hasn’t been updated since 2005 or worse, has three posts and then nothing.

Clarity – it should always be clear to readers what your posts are about. Write short sentences and keep articles brief to maximize effect. Get your message across in the most straight forward way. People don’t have the time to read page upon page of your ruminations.

Collaboration – blogging is all about collaboration so stimulate your audience and encourage them to join in. Ask for questions and opinions in an effort to elicit comments and always remember to follow up with those who comment to encourage them to come back.

Do you have any C’s to add to the list?

One Comment

  1. How about ‘Constituents’?

    Solicit content from everyone including customers but especially employees. Edelman PR CEO Richard Edelman says that employee bloggers are 5 times more credible than CEO’s. Empowering your employees to blog not only adds credibility (another C) but helps generate a ton more Content (another C….hey I’m getting good at this)

    How about ‘Categories’?

    One of the biggest benefit to Corporate Blogging is search engine optimization. To be really successful in SEO the blogs need to be focused on specific topics, keywords or (to use a C word) Catagories.

    It’s a lot better to have many different blogs, each focused on specific categories than to have one blog where you talk about everything.


    Chris Baggott
    Compendium Blogware

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