Comments on: Email or Blog Question http://www.out-smarts.com/2008/07/15/email-or-blog-question/ Smart social media marketing strategies and services that maximise Internet exposure. Wed, 10 Mar 2010 21:39:15 +0000 hourly 1 By: Ruth Seeley http://www.out-smarts.com/2008/07/15/email-or-blog-question/comment-page-1/#comment-268 Ruth Seeley Wed, 16 Jul 2008 14:43:14 +0000 http://www.out-smarts.com/?p=366#comment-268 Glad you raised the 'push/pull' issue here, because I think it's a crucial point. If you try to apply a 'one size fits all' philosophy to communications and marketing activities you'll have about as much success as the pantyhose manufacturers. Even among demographically identical people you'll find some prefer to have information pushed while others prefer to access it themselves. The only way you can please all of the people any of the time is if you make the information available in both formats. Glad you raised the ‘push/pull’ issue here, because I think it’s a crucial point. If you try to apply a ‘one size fits all’ philosophy to communications and marketing activities you’ll have about as much success as the pantyhose manufacturers.

Even among demographically identical people you’ll find some prefer to have information pushed while others prefer to access it themselves. The only way you can please all of the people any of the time is if you make the information available in both formats.

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