http://www.out-smarts.com/2008/09/04/corporate-blog-writing-etiquette-2/ Maximize your Social Media and Internet Marketing Impact Fri, 10 Feb 2012 22:52:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.out-smarts.com/2008/09/04/corporate-blog-writing-etiquette-2/comment-page-1/#comment-379 Out-Smarts On Spark - Effective Blogging | Out-Smarts Internet Marketing Sat, 01 Nov 2008 18:28:09 +0000 http://www.out-smarts.com/?p=642#comment-379 [...] Listen out for this week’s session where Merlin follows up on pinpointing your blog passion with setting expectations. He points out that it is extremely important to set expectations regarding your blog so that you can work to achieve them consistently. These include: how often you blog, whether you will encourage interaction, style of content (audio, video, written). If you don’t set appropriate guidelines and goals for your blog you are less likely to achieve them and your message will become diluted. Check out our previous post on corporate blog writing etiquette. [...] [...] Listen out for this week’s session where Merlin follows up on pinpointing your blog passion with setting expectations. He points out that it is extremely important to set expectations regarding your blog so that you can work to achieve them consistently. These include: how often you blog, whether you will encourage interaction, style of content (audio, video, written). If you don’t set appropriate guidelines and goals for your blog you are less likely to achieve them and your message will become diluted. Check out our previous post on corporate blog writing etiquette. [...]

]]> http://www.out-smarts.com/2008/09/04/corporate-blog-writing-etiquette-2/comment-page-1/#comment-290 Wolfgang Tue, 09 Sep 2008 16:55:41 +0000 http://www.out-smarts.com/?p=642#comment-290 I think another important point is to keep the blog up-to-date. So posting with a certain frequency is vital for any blog. I've seen a lot of corporate blogs that did very well in the first 2 - 3 months, but after that they just died... The customers remained irritated. Frequent posting does not mean that you have to post every day! 3 Post per week already work... it's just important that posting happens frequently. Do not post all your 3 articles the same day! I think another important point is to keep the blog up-to-date. So posting with a certain frequency is vital for any blog.
I’ve seen a lot of corporate blogs that did very well in the first 2 – 3 months, but after that they just died… The customers remained irritated. Frequent posting does not mean that you have to post every day! 3 Post per week already work… it’s just important that posting happens frequently. Do not post all your 3 articles the same day!

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