I had the honor tonight to present to Third Tuesday in Vancouver. The subject was “Overcoming the challenges of marketing new media to traditional decision makers” and the topic certainly stimulated conversation.
Here are the ten objections to new media that I come across most often and discussed tonight. To find out how to counter these, check out the Hummingbird604 blog – Raul kindly liveblogged the event and did a great job encapsulating. Thanks to all involved.
1. We already use social media
2. Its only for snotty nosed kids
3. Our audience isn’t there yet
4. It a flash in the pan
5. Loosing Control of Your Brand
6. Privacy concerns
7. Too Much Fluff
8. No Time
9. Traditional media is best
10. What is the ROI
Ssssh don’t tell too many people but Miss604 brought along Canucks tickets for Saturday’s game – she was raffling them to raise money for the foodbank and I think you might still be able to enter on her blog.