I think the whole world breathed a sigh of relief and took a mutual step back from the brink last night as Barack Obama became President Elect of the US.
One of the reasons he was so successful was because he was able to appeal to ethnic voters, younger voters and voters from all walks of life in the US. His campaign was truly one of the best political campaigns ever conducted. Why, because he utilized every tool available to him to get the word out and to motivate the people.
His campaign was one of the first to effectively harness social media and this turned out to be pivotal in reaching the minorities and apathetics. Here are just some of the ways he used social media to help him win:
He effectively used YouTube posting inspirational videos to his own channel.
He used Flickr to real life pictures of real people in the campaigns as well as campaign posters.
His resume is on LinkedIn for all to see and he has used LinkedIn to ask questions and get answers from his constituents.
He has over 117,000 followers on Twitter and used that forum to briefly state the obvious during the campaign.
These are but a few of the social media tools he used to effectively spread the word and motivate the masses. In his victory speech he states “I will listen to you especially when we disagree”. No doubt he will be using the power of social media to do this too – I hope so.