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The Out-Smarts Podcast #15 – Branding with Isabelle Mercier

This Out-Smarts podcast takes a closer look at branding with returning interviewee Isabelle Mercier of LeapZone Strategies.  Last time we looked at branding 101.  This time we dig deeper, specifically taking a look at the business personality: core truths; values; purpose/drive; brand promise (accountability) and differentiators (what makes your company different).     Its a follow up to the Out-Smarts Podcast #7 posted in September and number 2  a series of three.

[audio:http://www.out-smarts.com/Podcast15.mp3]

Enjoy!

Podcast: Download

Posted on Tuesday, December 2nd, 2008 and filed under Online Marketing, Podcast.

One Response

  1. Building Your Twitter Following - Consider Your Brand | Out-Smarts Internet Marketing Says:
    January 14th, 2009 at 1:03 pm

    [...] our post last week on Top 5 Twitter Tips, we talked about the importance of strategy. Having a Twitter strategy is paramount. Before you set [...]

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