This is our third podcast in a series on branding with Isabelle Mercier of LeapZone Strategies. In this episode, we talk about the external facets you need to consider for effective branding including the competitive market, partners, customers and processes. You might want to listen to the first 2 podcasts in this series so thast you don’t miss out.
Out-Smarts Podcast #7 – the basics of branding – what it is andwhat it is not.
Out-Smarts Podcast #15 – branding from the inside out.