Whether you like the term social media or not (and many don’t), it looks like these tools are here to stay. In a few short years we’ve gone from getting blank looks and crazy stares when mentioning using social networks or blogs for business, to the current trend towards jumping on the SM bandwagon. Social media for business is at last becoming mainstream.
We’re not the only ones to notice this. The wonderful 6s Marketing Company based here in Vancouver just published the results of survey it conducted that shows that social media is becoming entrenched as a tool to help build Canadian businesses.
Here are some of the highlights taken from their report:
“Out of the respondents who filled out the survey:
* 69% use Facebook
* 47% use Twitter
* 38% use LinkedIn
* 38% use YouTube
* 29% use Flickr
And guess who gets control over Social Media Marketing efforts? 28% of companies rely on their marketing department to manage their SMM campaigns, while 18% leave it to the upper management.”
We will be podcasting with Chris Breikss of 6s Marketing next week and the survey will be our main topic of conversation so let me know if you have any questions you’d like me to ask Chris. It’s going to be a great podcast and will be even better with your input!