Louise Desmarais of Mud Creative posted a great blog article about online press releases. Its a very informative review of PRWeb so I thought I would share it with you. You should check out her new souped up social media ready website while you are at it.
Why I like to use PRWeb for online press releases
Ive been a fan of the press release distribution service, PRWeb, for several years now. The service has always been first rate. Its easy to use and I can reach a real person by phone whenever I need to.
PRWeb releases hit top sites like Google News and Yahoo News – the #1-ranked online news site – as well as industry-specific websites and blogs. Depending on the level of service purchased, you can choose to issue your release to a number of specific industry and regional newsfeeds. At the top level, your release will be distributed to the Associated Press top-circulation daily newspapers.
Like many of us in this business, PRWeb has had to evolve with the changing landscape of the Internet. Now you can add images, PDFs, videos and podcasts to create the multimedia release. To capture the attention of the social media crowd, you can link it to your Twitter account and add Technorati tags for the blogging community.
Then there are the reporting functions of PRWeb. Want to know how well your release did? Youll get a PDF report that indicates:
* The number of headline impressions
* The number of full page reads
* Percentage of visits by country
* Top 20 search terms used to find your release
* Comparisons of releases for your organization
* At the top level, your report will actually show you what city in the world your release readers are coming from