Google is Dead, Long Live Google

Its been another trying day for Google users with slow gmail connections, problems with searches, analytics and lots of #googlefail posts on Twitter.

For the second time this year the Internet dominater has frustrated its users. In February Google was panned because Gmail failed for several hours leaving users stranded with no way to access email. At the time the company said it was because of an error at one of its European server centres.

Out-Smarts is a virtual company, we rely on online tools and services like Google to run our business. When Gmail goes down our productivity is effected and we are just one example. How many other companies worldwide are affected in this way and how much does this down time costs? Lots of dosh I would sat.

This time, Google says it was a traffic routing error. Here is the response taken directly from their blog:

Imagine if you were trying to fly from New York to San Francisco, but your plane was routed through an airport in Asia. And a bunch of other planes were sent that way too, so your flight was backed up and your journey took much longer than expected. That’s basically what happened to some of our users today for about an hour, starting at 7:48 am Pacific time.

An error in one of our systems caused us to direct some of our web traffic through Asia, which created a traffic jam. As a result, about 14% of our users experienced slow services or even interruptions. We’ve been working hard to make our services ultrafast and “always on,” so it’s especially embarrassing when a glitch like this one happens. We’re very sorry that it happened, and you can be sure that we’ll be working even harder to make sure that a similar problem won’t happen again. All planes are back on schedule now.

I can only say that if I was flying from New York to San Fran and the flight I was on ended up routing through Hong Kong, I would wonder what kind of crazy, screwed up airline I was flying with and I would choose never to fly with them again. With Google I don’t really have that choice. What’s more, at least when my airline makes a mistake they usually (not always but usually) offer some kind of compensation. Google only offers a rather pathetic analogy. Thanks Google.

Apparently all is hunky dory again and its business as usual with Google search now. Which is just as well because the Google cam is in the area and I want to check out the new view.

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