In our last 2 posts we talked about how to use blog technology internally. An important part of adopting blogs within an organisation is communicating to your staff and internal audiences appropriate blog procedures and policies so that they know what the expectations and limitations are.
Procedure and policy should be documented for every internal blog and should include:
The topic of the blog – what is the topic area that the blog will include?
Audience – who is intended to read the blog and why?
The purpose of the blog – what are you hoping to achieve from using a blog and why?
Who can post to the blog – is it a free for all or limited to certain contributors? Who are these contributors and how will they add value.
Comments – who can comment and how the comment process works. Often companies chose to have a moderator to make sure content is appropriate. Its best not to allow anonymous comments making people more accountable.
Language – it goes without saying but posts and comments should always be professional with no profanities. Include this in your policy just in case!
Tags and Categories – Instructions to those who post on the appropriate use of tags and categories so that posts are organised effectively and can be retrieved appropriately.
Content guidelines – what images and video content can be uploaded.
If you communicate the who, when, what, why and when of an internal blog to users in advance of its launch the blog is more likely to succeed. A strong blog policy and procedures document will give users more confidence to use the blog effectively (as they will understand the blog’s intended use) and will make them more likely to adopt the blog as a communication medium within the organisation.