There have been a slew of changes to Facebook recently and there are more coming. I wanted to document the most notable of them from a business use perspective.
The first is the new rules regarding competitions. Earlier this month Facebook announced that you could no longer run any kind of competition on Facebook without getting prior consent from the company to do so (and good luck trying to get that). For more on that check out Mari Smith’s post – thanks Mari! Also check out Facebook Promotions Guide.
Wondering where the update fans link went to? Up until a couple of days ago if you wanted to send an update to fans you would click on the link just below the image on your Facebook page. Now its gone but the capability is still there, you just need to look in another place to find it.
Click to edit your Facebook page. In the admin screen look on the right hand side bar then scroll to find the promote your page heading then click on “send an update to fans” there. The process is the same from there.
Changes are also ongoing in the form of privacy settings. The goals is to make them easier to understand. Here is some more info taken from the Facebook blog:
* Most of you liked that we removed more complicated technical and legal terms and replaced them with simpler language that everyone can understand.
* You preferred the structure of the new document, which provides key points at the beginning and easy links to jump to the different sections.
* A few of you asked for a redline version so you could compare the proposed revision to our current policy and see exactly what’s changed. We weren’t able to provide one this time because the policy was completely rewritten, but we think it’s a great idea and are committed to doing it for future proposed changes to our governing documents.