Blog comments are a great way to build links back to your website and are an important component of social media marketing. I have said it before and I will say it again, links are like gold on the Internet, the more you have the higher your ranking will be. However you should never comment simply for the sake of it.
When commenting on blogs, always:
- make sure that the comment is relevant to the post
- look to add value and enhance the information contained in the post
- include your email address so that you can establish a connection and build a relationship with the blogger
- make sure the URL you link back to is correct
- comment on blogs with a page rank of 4 or higher as those links are more valuable then links from lower ranking sites
- don’t simply post “great post” or ” thanks for this” – this has no value whatsoever and simply makes your company look unprofessional
- use your real name or an appropriate nickname when posting (I often use “Outsmarts) to make it more authentic
- don’t include links in the comment body that simply link back to your site. If you do include links make sure, again, that they link to a page that is appropriate to the post
- check spelling before posting – it looks more professional. I’ve noticed that many spam comments contain poor spelling – its a tell tale sign that a firm is outsourcing their link building to cowboy SEO firms.
- don’t comment on numerous posts on the same site at once, again this is something spammers do and will increase the likelihood that the blogger will simply delete your comments.
Here’s an example of some blog spam that appeared on our site recenty: someone called Elva Cohoon recently posted a comment on an old post on this site called Sex and Babies for Sale on Craigslist. Her comment was about real estate, the post had nothing to do with real estate.
Normally I would simply delete comments like this but I decided post a comment in response: hopefully Elva will get the message and avoid posting spammy comments on our blog in future. The point here is that if you decide on a spam link approach, your comments can backfire. Bloggers are a fickle bunch and don’t like spam, if you don’t follow comment etiquette like the 10 tips outlined above your tactics will trip you up, your company will look unprofessional in these forums and you risk being called out in the public forum.