Bookmarking sites are sites on the Internet that allow you to share and save your online discoveries making it easier for you to keep track of those gems you discover online and intend to revisit. Not only do bookmarking sites allow you to bookmark the sites you like but they also allow you to connect with others who have similar interested and to share sites with them too. They also have an added benefit in that, if you use them effectively they will increase your online exposure.
Most bookmarking sites allow you to download a widget to your browser allowing you to easily bookmark sites that you like and want to share. Each time you find a site you like you can click to add it and to organize with appropriate tags.
Some of the most popular bookmarking sites are Reddit, Delicious, Stumble Upon and Digg for a more comprehensive list go to Wikipedia. These are all social networking sites: online hubs where people connect, build community and communicate and interact online. Like other types of social networks they can be very effective in driving traffic to your website, building online connections and increasing your online exposure.
If you think bookmarking sites may be a good tool to consider using as part of your Internet marketing strategy, you should take time to take a look at the sites above to ascertain which is most appropriate given your target audience and content (by exploring tags or categories and the type of sites contained therein). As with any social media marketing activity, to be effective you need to add value, be consistent and to connect and build community with others.