Facebook recently updated their business pages, and the changes are overwhelmingly positive for page administrators. Many of the issues with business pages have been rectified with these new changes, and the new pages more align with the look and feel of personal profiles, making for a more streamlined user experience on Facebook.
On March 10th all Facebook pages will permanently switch over to the new pages. Currently, administrators can preview the new profile or choose to opt-in to the new profile. Why not upgrade early? You only live once! Besides, you’ll have to make the change in a few days, you might as well have the new page features figured out before then and be ahead of the curve.
Once you’ve clicked to upgrade your profile, here are some of the new features you will find:
Tabs have migrated:
Your tabs have moved from the bar at the top of page to below your page’s profile picture on the left hand side. This change aligns with recent personal profile changes and promotes a seamless user interface.
Similar to tabs now being placed on the left hand side to mirror personal profiles, there is now a photo strip at the top of pages. These highly visible photos can be used strategically by your business to promote your brand and engage fans of your page. They are also easily customizable, so you can hand pick which pictures appear in this strip. If you upload many photos, you can frequently change the photos that appear there to give repeat visitors an ever-changing visual on your page or, with a spare half hour, you can create an eye-catching montage such as the one below.
Your page now operates as a ‘person’:
You now have the option to switch back as forth between using Facebook as yourself, or as your page. For example, now I can post as ‘Out-Smarts’ on other walls as opposed to only being able to post as ‘Corrie Scott’. Furthermore, if you are using Facebook as your page, you now have a newsfeed customized to your page which you click ‘home’, and you have the ability to ‘like’ other pages as your brand. You can find the option to use Facebook as your page under ‘account’ as seen below or, if you go to your business page, you will find the option to ‘use facebook as your page’ on the right hand side under the ‘edit page’ button. You can return to using Facebook as yourself by following the same steps. This is a very handy feature as it allows you to post as your page on other walls, whereas, in the past you were only able to post as yourself.
Post as yourself on your page:
The opposite of above. In the past, I could only post to the Outsmarts page as ‘Outsmarts’, but now I have the option to post as ‘Corrie Scott’. To post as yourself on your page, click ‘edit page’, then ‘your settings’ on the left hand list, and uncheck the button called ‘posting preferences’. Click ‘save changes’ and now you can post to your page as yourself.
Receive notifications from your page:
You now receive email notifications about your page in the same way you receive notifications for your personal profile. If your page receives significant activity and the notifications are cluttering up your email, you have the option to turn off email so that you only see notifications when logged into Facebook as your brand. To turn off email notifications click to edit your page, click on ‘your settings’ and uncheck the box that says ‘email notifications’.
Featured likes and featured page owners:
‘Featured likes’ are simply a name change – this used to be ‘favorite pages’. Featured page owners allows you to showcase the administrators of your brand’s page. This allows you to further humanize your brand – if you want to connect yourself personally to your business page. To add either of these features to your page you need to again click to edit your page, this time click on ‘Featured’ and click to add either option.
Changes to your wall:
You can choose whether to show posts by just your brand, or allow fans to post to your wall as well – much like before. However, posts will no longer appear chronologically on your pages wall. Instead, posts now appear according to a ‘relevancy algorithm’ where posts that have had the most interaction will now appear at the top of your page. To see posts in chronological order you can click on ‘admin view’ under the ‘wall’ tab now located on the left under the page profile picture. Admins also have the option of deleting spam or inappropriate posts which will be filed under ‘Hidden Posts’ – you can always unhide these posts at a later time if you wish.
No more static FBML:
As of March 10th, Facebook no longer supports static FBML tabs. They will continue to support any custom tabs already created with FBML, but all new tabs must be developed using iFrames.
‘Suggest a page’:
This feature is no longer available for fans of your page. From now on only admins can suggest a page to their friends, instead fans can now ‘share’ a page. This is similar to the way users share other content on the site, and is Facebook’s attempt to be consistent across their entire site.