YouTube is not to be ignored; it’s now the second largest search engine after Google. It’s easy to see why YouTube has been so successful, think about it – many people would rather learn about something by seeing it rather than by reading about it. Watching a video seems like infinitely less work than reading an article. Beware though, people have short attention spans. Your videos should be maximum 3 minutes long or risk losing viewers halfway through the video. Here’s why you should get over your fear of the camera (or enlist an employee):
Like most social media tools, creating a YouTube channel is free. All you need is a gmail account and you can create a channel and start uploading videos.
If you feel Google Adwords and Facebook Ads are getting too expensive for your budget, or you’d like to broaden your advertising reach, YouTube offers paid advertising and is generally less expensive than both Google and Facebook. With YouTube, there’s two types of advertising, 1. Within YouTube search, you can bid on the keywords you feel users would enter into the search bar to find your video. When users search these keywords, a thumbnail and description of your video appears in the results. 2. Promoted Videos run on the right hand side of a YouTube page (similar to paid advertising with Google), and can be set up through Google Adwords.
Google owns YouTube, they’re bound to put an emphasis on video in the organic search results if an applicable video is available online. Try a search yourself, there’s a good chance you’ll find relevant videos in your results. To take full advantage of the SEO benefits of video, remember to tag your videos with relevant keywords and terms you think people would use to find your video online.
Make a video funny or creative enough to catch the eye of the online world (no pressure!), and it could go viral; resulting in your video being seen by thousands of people. The exposure for your brand is priceless.
Informational videos about your industry, or videos showcasing why you offer your customers a superior product, are a great way to showcase your knowledge online. Giving away great tips online gives potential clients a teaser of how good you are at what you do, and can translate into them contacting you for more information.
Humanize Your Business
The stuffy, corporate business model is out. People want to get to know the people behind a brand, and a great way to do that is through video. If you’re camera shy, find someone within your company that isn’t. Or, if you’re a one person show, you can post a powerpoint or slideshow video and narrate it as you go. And, don’t be afraid to show off your personality!
Measure your effectiveness
One of the challenges of marketing offline is the difficulty in measuring the effectiveness of your advertising campaigns. If you put up a billboard downtown, it’s difficult to tell how many customers you acquired because of it. With YouTube, you have access to Insight reporting which quantifies views, demographics, popularity, and the community surrounding your YouTube presence.
The end goal of social media is driving traffic back to your website and to convert fans of your online content into customers and clients. When you’re active on YouTube and posting videos, commenting and rating others’ videos, sharing, etc, you generate interest in your channel. If you’ve included links to your website in your channel and the description sections of your videos, you can drive traffic to your website and increase your chances of making a sale.
Need help setting up a YouTube Channel for your business? We’re great at it! Contact us for more information.