Social Network Changes – Facebook, Twitter and LinkedIn

This new regular monthly blog post will recap and explain some of the functionality changes taking place in the big social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.

Facebook Changes

1. Scheduled Posts

One of the best things to happen on Facebook for people who manage Facebook pages is the scheduling function that allows you to schedule your Tweets.  You can post Tweets in the past (anywhere on your timeline) or up to 6 months in the future. To schedule a post, click on the clock icon and enter the year, month, date and time you want your post to appear on.  Once you have schedule your post, you can view and change it by clicking on “Use Activity Log” in the <Edit Settings> of your page.  Whilst this is a great addition to Facebook for pages, there are a coupole of downsides: 1) You can only post in increments of 5 minutes 2) You can’t really edit the post itself once it is scheduled, you can edit when you want it to appear but not the content.

 

2. Activity Log for Profiles

Similar to the Activity Log for Pages, Facebook recently added an Activity Log for your personal page too. Click on this to see everything you have shared from today back to when you first started using Facebook.   According to Facebook:

You can do different things with the stories that appear in your activity log, depending on what the story is and where it came from.  You can adjust the privacy or delete anything you post on Facebook. If the story came from someone else (like when a friend writes on your timeline or tags you in a photo), you’ll be able to review who can see it. You can also control whether stories show on your timeline. On some stories, like posts from apps, you can report the post as spam, turn off publishing from the app or remove the app from your timeline altogether.

 Twitter Changes

Twitter recently announced a slew of changes to how their API can be used.  For most users this will mean very little at least in the short term but for Third Party Apps that build on Twitter this is huge.   Read more about the changes on the Twitter blog. Considering how cumbersome the vanilla Twitter can be and the fact that that most power users need to use third party tools to make their Twitter experience manageable, the company needs to be careful to not shoot itself in the foot on this one but the good news is that there will be more control over Third Party apps that are potentially dangerous and more rules put in place to police this.

 

LinkedIn Changes

We manage a number of LinkedIn pages for clients and to be honest the interface and capabilities of company pages on LinkedIn has been a bit of a let down for us, which is why we’re excited about upcoming changes to LinkedIn pages announced in their blog on September 6th.   The changes are currently being rolled out to the big players (Philips, HP and Dell are among them), you can take a look at an example on Hubspot’s page.

For users this will mean that it will be easier to find what you are looking for on a company’s page, company updates will be front and centre and company pages will now be available for iPhone, Android and iPad (not before time as LinkedIn has been sorely lacking in this area).

The changes are rolling out over the next few months and too be honest, they are long overdue.  Company Pages look like a dog’s breakfast right now and leave a lot to be desired.  We’re hoping that more functionality such as the ability to schedule updates and to interact with both followers and other companies will be coming too.

 

One Comment

  1. thanks. for your suggestion , you are
    right actually linkedin marketing always attracted new customer who are looking
    for linkedin success..

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