Executive Bio
Chief Marketing Orchestrator
Mhairi (va-ri) Petrovic- is the President and Founder of Out-Smarts and is dedicated to working with clients to develop and implement marketing strategies that maximise on-line exposure.
Since graduating with Honours in Commerce in 1990 from Napier University in Scotland, Mhairi has developed and in depth knowledge of sales and marketing functions through her employment on both sides of the Atlantic with some of the best known companies in the world including Coca Cola, Unisys and MicroStrategy.
Prior to founding Out-Smarts in 2002 Mhairi focused on software and Internet technologies in various sales and marketing roles for nearly a decade, successfully selling large ($1M+US) deals into Fortune 500 clients such as Nike and the Bank of Montreal, and establishing remote offices in virgin territories. She achieved a number of awards for exceeding targeted expectations.
Passionate about social media and Internet marketing, Mhairi blogs regularly and puts her knowledge of the Internet to good use to network and grow businesses in creative and leading edge ways.
She is proud to be a Certified Marketing Executive, Certified Sales Professional and augmented her Bachelor of Commerce Degree with a Diploma in Sales and Marketing Management from the University of British Columbia in 2005.
