Join Mhairi at Small Business BC or from the comfort of your office and learn about the basics of social media as we share our tips and tactics for success.
Thursday, August 20th, 2015 – 1:00pm to 3:30pm
Social Media and On-line Marketing Tactics
Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.
Learn how/if social media should be an important part of your marketing strategy.
Understand what opportunities are available for you to leverage social media for business growth and prospecting.
This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. All webinar participants will also receive access to a recording for seven days after the live session.
As a guest on the SMEI webinar earlier, I discussed how to use blogging as a tool to build your visibility and increase your influence.
Blogging can be a great vehicle to increase your visibility if you do it right. There are 3 key approaches that you can take:
Creating and posting on your own blog site
A combination of each of these will maximize your impact.
Creating your own blog site
If you decide to create your own blog then you have 3 options – the first is to use a blog platform like Tumblr or WordPress.com – these are free and easy to set up but you don’t own the domain and these are often used for hobby or personal interest topics so perception is an important consideration.
The next option is a little more labour intensive and that is to set up your own domain and blog. I like this option best as you have more control and it is a more professional option.
The last option if you decide to set up your own blog is to use social networks. LinkedIn is a great place to do this.
Guest blogging is a great way to hit the ground fast. By posting on a blog that is already established in your industry you will reach more people, faster. Look for blogs or magazines in your industry that accept articles (they are not hard to find although their criteria may be strict), that get lots of traffic, comments and shares.
This is often overlooked as a tool to establish your brand and certainly should never be used solely as an SEO tactic but the right comment in the right place, at the right time can help you establish and build relationships with the blogger (who is likely a thought leader in your industry) as well as their audience. Always take time to read the post, thank the blogger, and add value in your comment.
“You have to get out of your comfort zone if you want to grow” says Jaeny Baik – Online Video Marketing Maven and On-Camera Coach.
The award winning former CBC Host and Journalist joins us on the podcast and shares her top tips for business growth, her inspirations and some must hear tips to help you get started with online video. Listen and be inspired.
For a complementary ticket to Jaeny’s workshop “Top 3 Secrets for Women to Look Confident and Feel Great on Video”, use promo code SMARTS. July 29 at the luxurious Hycroft Manor. Visit JaenyBaik.com/events to find out why you need video now!
Email remains one of the strongest digital marketing tools in our marketing arsenal, especially since people are more likely to open emails on their smartphone or device. Here’s a vital tip to help you make the most of your email marketing campaigns. It sounds like common sense but it’s a mistake we see a lot. Watch this.
Our latest podcast is with Charlene SanJenko. Charlene SanJenko is a vibrant entrepreneur who equally embodies Lifestyle + Leadership. Working with and connecting strong women, Charlene thrives on creating space that allows each person to grow even stronger, together.
SanJenko delivers the message of PowHERful Living Explored: EAT Well, MOVE Often, BE Positive to her online community with the help of her PowHERhouse Team as well as at live events and destination retreats. PowHERhouse is a highly interactive multi-media platform – women’s event, a digital magazine and website – with a strategic focus on lifestyle + leadership. “We believe the stronger we feel in our bodies, the more positive and powerful we are in our lives.”
As a former National Marketing Manager in the financial services industry, Charlene believes in doing business differently and works with a collaborative team of High-Performance and High-Purpose Partners to provide SOLUTIONS women need to stay in the Practice of PowHERful Living.
Yesterday I was invited, at the last minute, to join a panel of articulate and gifted women to present and discuss women in leadership for the Women in Leadership Foundation mentorship program here in Vancouver. I was honoured to be part of such an esteemed group that included Cindy Hogg – Moving the Human Spirit, Agnes Garaba – SAP – Head of HR Canada, Stephanie Redivo – GIRLsmarts4tech & SAP – Senior Project Manager and Ingrid Kastens – Executive Director Pacific Community Resources Society. As is often the case with me, I jumped in with both feet without giving it much thought then began to panic: “what will I say”, “what do I know about leadership” said the pesky voices in my head. So I broke it into bite sized chunks.
Thanks to Gwen Gnazdowsky for facilitating this great event and to Sherry Baumgardner for sharing the lovely photos below.
What Leadership Means to Me
For me leadership is all about sharing my knowledge with others so that they can learn from me and from the mistakes and successes I’ve had along the way. It is also about learning from the experiences and knowledge of thought leaders – people to whom I am very thankful to every day because they share their insights and help me stay abreast of developments in such a fast changing industry (shout out to Mari Smith, Chris Brogan, Brian Solis, Seth Goden, Mitch Joel, Scott Stratten and all the influencers who tirelessly lead and share).
Leadership is all about inspiring others to do great things but it’s not about doing it for them nor is it about forcing them to do things your way. I’ve had some great bosses over the years but not all of them have been great leaders (or even good ones for that matter!).
Leadership and Social Media
Social media gives us a vehicle to lead and to be influenced like never before. We live in a time when technology allows us to inspire others and lead in brand new ways. Twenty years ago leadership was more about personal one on one connections. You could read books by leaders but there was little or no interaction. You could influence and be influenced by colleagues, bosses and partners but it was difficult to influence a wider audience.
I am not saying that personal, one on one leadership connections are no longer important to leadership (they are still paramount) but now things are different and we’re so fortunate to live at a time when we can augment personal relationships to influence, interact and collaborate with like minded people across the globe online.
During our panel the other speakers talked about connections, about trust, about corporate culture, about partnerships and about inspiring creativity. Social media enhances our ability to do each of these.
Key Components to Social Leadership
1. Connections – social media allows us to connect with younger generations in the forums they are most comfortable with so that we can help and influence them in positive ways. It also allows us to connect and learn from those influencers, to grow those connections into valuable relationships and to take advantage of their sage advice to have a positive impact on you and your career or business. Humans have produced more information in the last 2 years than ever before but if you are following the right people rather than haphazardly following everyone and anyone you will be exposed to great content.
2. Content – social media allows us to share our wisdom and learnings and to disseminate great content that we find online with other interested parties. One of the purposes if this blog is to share content that is valuable and might inspire other businesses and marketers. As an influencee, the ability to listen effectively is key here, to know how to use hashtags and lists.
3. Communication – social media allows us to communicate with much wider audiences and to connect one on one or one to many like never before. Effective communication is the top attribute for effective leadership and yet many CEO’s who have the opportunity to do so don’t or won’t. Blogging, Twitter, Facebook, LinkedIn and YouTube offer leaders a vehicle to communicate and influence in very personal and positive ways.
Social Leadership and Inspiration
As someone who runs a small company working with select clients, the opportunity to talk on this panel got me thinking about the ways I lead. I was surprised to realise that whilst I don’t always have the opportunity to lead many subordinates in traditional hierarchical, corporate leadership roles (and I am quite glad of that!), I lead in other ways. Practically everything I do from influencing and assisting clients, partners and associates to grow online, to sharing blog posts, to Tweeting valuable content, to mentoring other women and to speaking and teaching, is intended to unfluence and inspire others in positive ways and for that opportunity I am grateful.
A business owner recently asked to see some examples of websites we’ve worked on so that they could get a feel for our ‘style’. It’s a great question and most companies that create sites for clients do have a distinct style.
At Out-Smarts though, it’s not about us it’s all about capturing our clients’ style (or brand!). We work hard during our discovery process to truly understand our client’s style and goals and to make sure that this shines through in the sites we build.
Here’s an example from a site we launched recently. The client is Port Moody Integrated Health, a clinic that provides Naturopathy, Chiropractic and Massage Therapy services.
When we started working together they had a vision of a site that is uncluttered and easy for people to navigate on any device, one that contained exactly the information that their clients required and, most importantly, conveyed tranquility and natural balance (this is how people feel when they leave the clinic). The site also had to have a west coast feel.
We created a scrolling parallax site that is responsive to major devices. The background image on the main page is the rainforest of BC. Clients can easily click on the navigation to book and appointment, find forms or locate their clinic. It’s also integrated to their online booking app so that clients can easily schedule their appointments online.
Whether it’s websites, social media or search for us it’s not about our style, it’s about finding our client’s style and we work hard to make surer we do that.