Learn About Social Media and Online Marketing Tactics at Small Business BC

Join Mhairi at Small Business BC or from the comfort of your office and learn about the basics of social media as we share our tips and tactics for success.

Seminar Date

Friday,  November 24th, 2015 – 1:00pm to 4pm

Social Media and On-line Marketing Tactics

Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.

Learning Objectives:

  • Learn how/if social media should be an important part of your marketing strategy.
  • Understand what opportunities are available for you to leverage social media for business growth and prospecting.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. All webinar participants will also receive access to a recording for seven days after the live session.

Buy Now, choose your preferred location:

Register to attend at:






It’s Time For a Digital Detox

This weekend at PowHERhouse speaker series in Sechelt, I spoke for 9 minutes about how important it is to take time away from digital media. As a digital marketer I’ve learned this lesson the hard way (and take it from me, I am still learning). I was surprised by how many people came up to me after and thanked me for putting this in perspective for them too. My message seemed to resonate so I am sharing it with you here.

We now have access to more information than all previous generations combined. The ubiquity of digital technology can be a blessing and a curse. One the one hand we can connect with practically anyone in the world and find the answers to our questions in an instant but on the other our faces are stuck in our phones and we’re distracted by frivolities that don’t really matter.

I’m on a crusade to help people put digital technologies back in perspective and put us back in control.

  1. Turn it off! – do you really need to take your phone to bed and keep it on all night – what’s so important that it can’t wait till morning?Time for a Digital Detox
  2. Leave it behind – going out for a meal or a walk – leave your phone behind and focus on the people in front of you.
  3. Stay focused – know what is it that you want to use digital media for. Whether it be for growing your business or simply keeping in touch with your friends, bear your goals in mind when online.
  4. Be selective – about who you connect with (quality is better than quantity!), which tools you use (you can’t use them all well and grow a business too!) and when you use them (see 1 above!).
  5. Listen out for what matters to you – you don’t need to read every single post in your timeline or any of them even. If you are using social media for business hone in on replies, likes, comments and shares (RT’s).
  6. Keep this in mind when posting: If its not worth saying out loud its not worth saying online.
  7. Set some ground rules for you and your family. No phones at the dinner table is one of ours.
  8. Take a digital detox – schedule a block of time (not during sleep hours!) or better yest, a day, to turn of all devices and make some real world connections (with your family, nature, yourself…).

Leave a comment below and let us know when you digitally detox and how you feel when doing it.

Blanket Drive – Help Us Collect Even More this Year!

Help Us Spread the Warmth

Announcing our annual blanket drive to support Blanket BC. Last year we were able to collect a whole car load of donations and with your help we hope to collect even more this year. Once again we’re doing this in conjunction with Marc Smith’s Thirty Days of Kindness project (have you signed up for your act yet?).

20141128_182316On December 4th we will be collecting warm items in and around Vancouver: gently used or new blankets, hats, gloves and coats. If you have any of these items that you no longer use or have grown out of or if you would like to donate a new item please let us know – you can leave a comment below if you like.

Blanket BC is a local charity that has assisted more than 50 other charitable organizations, shelters and Churches that open their space to the homeless and families in need of help.


Please contact info@out-smarts.com to arrange for pick up on the 4th. Thank you for helping us spread the warmth!

Stay Sane in the Digital World – Join Us at SWAN

Is your smartphone taking over your life? Do you find it hard enough to stay on top of all of the latest developments in social media never mind using these forums to grow your business? You are not alone!

On Thursday September 10th 2015, Mhairi will be presenting ‘Staying Sane int he Digital World’ at SWAN in North Vancouver.  Come along and you will learn:

• How digital technology has changed over the last 10 years (and our attitudes too).
• 10 Rules to Help You make the most out of your digital presence in a manageable way, including:
• Which tools should you use (you can’t use them all!)
• How to stay focused and make the most of your time online
• How to listen effectively
• How to find and share great content
• Smart tools and tips to help you take back your time


Registration and Event Details