As a guest on the SMEI webinar earlier, I discussed how to use blogging as a tool to build your visibility and increase your influence.
Blogging can be a great vehicle to increase your visibility if you do it right. There are 3 key approaches that you can take:
- Creating and posting on your own blog site
- Guest blogging
- Blog comments
A combination of each of these will maximize your impact.
Creating your own blog site
If you decide to create your own blog then you have 3 options – the first is to use a blog platform like Tumblr or WordPress.com – these are free and easy to set up but you don’t own the domain and these are often used for hobby or personal interest topics so perception is an important consideration.
The next option is a little more labour intensive and that is to set up your own domain and blog. I like this option best as you have more control and it is a more professional option.
The last option if you decide to set up your own blog is to use social networks. LinkedIn is a great place to do this.
Guest blogging is a great way to hit the ground fast. By posting on a blog that is already established in your industry you will reach more people, faster. Look for blogs or magazines in your industry that accept articles (they are not hard to find although their criteria may be strict), that get lots of traffic, comments and shares.
This is often overlooked as a tool to establish your brand and certainly should never be used solely as an SEO tactic but the right comment in the right place, at the right time can help you establish and build relationships with the blogger (who is likely a thought leader in your industry) as well as their audience. Always take time to read the post, thank the blogger, and add value in your comment.
Watch the video below to view my presentation in full, then my blog post on the SMEI blog for more on blogging as a personal branding tool.
Big shout to out SMEI team for having me present.