Effective Blogging To Grow Your Personal Brand

As a guest on the SMEI webinar earlier, I discussed how to use blogging as a tool to build your visibility and increase your influence.

Blogging can be a great vehicle to increase your visibility if you do it right. There are 3 key approaches that you can take:

  • Creating and posting on your own blog site
  • Guest blogging
  • Blog comments

A combination of each of these will maximize your impact.

Creating your own blog site

If you decide to create your own blog then you have 3 options – the first is to use a blog platform like Tumblr or WordPress.com – these are free and easy to set up but you don’t own the domain and these are often used for hobby or personal interest topics so perception is an important consideration.

The next option is a little more labour intensive and that is to set up your own domain and blog. I like this option best as you have more control and it is a more professional option.

The last option if you decide to set up your own blog is to use social networks. LinkedIn is a great place to do this.

Guest Blogging

Guest blogging is a great way to hit the ground fast. By posting on a blog that is already established in your industry you will reach more people, faster. Look for blogs or magazines in your industry that accept articles (they are not hard to find although their criteria may be strict), that get lots of traffic, comments and shares.

Blog Comments

This is often overlooked as a tool to establish your brand and certainly should never be used solely as an SEO tactic but the right comment in the right place, at the right time can help you establish and build relationships with the blogger (who is likely a thought leader in your industry) as well as their audience. Always take time to read the post, thank the blogger, and add value in your comment.

Watch the video below to view my presentation in full, then my blog post on the SMEI blog for more on blogging as a personal branding tool.

Big shout to out SMEI team for having me present.

Business Smarts Podcast with Jaeny Baik

“You haOut-Smarts Podcast Jaeny Baikve to get out of your comfort zone if you want to grow”says Jaeny Baik – Online Video Marketing Maven and On-Camera Coach.

The award-winning former CBC Host and Journalist joins us on the podcast and shares her top tips for business growth, her inspirations and some must hear tips to help you get started with online video. Listen and be inspired.

 

For a complimentary ticket to Jaeny’s workshop “Top 3 Secrets for Women to Look Confident and Feel Great on Video”, use promo code SMARTS. July 29 at the luxurious Hycroft Manor. Visit JaenyBaik.com/events to find out why you need video now!

Our Top Marketing Tip for Email Success

Email remains one of the strongest digital marketing tools in our marketing arsenal, especially since people are more likely to open emails on their smartphone or device. Here’s a vital tip to help you make the most of your email marketing campaigns. It sounds like common sense but it’s a mistake we see a lot. Watch this.

PowHERhouse Charlene Sanjenko – Out-Smarts Podcast #38

Our latest podcast is with Charlene SanJenko. Charlene SanJenko is a vibrant entrepreneur who equally embodies Lifestyle + Leadership. Working with and connecting strong women, Charlene Out-Smarts Podcast - Charlene SanJenko - Powherhousethrives on creating space that allows each person to grow even stronger, together.

SanJenko delivers the message of PowHERful Living Explored: EAT Well, MOVE Often, BE Positive to her online community with the help of her PowHERhouse Team as well as at live events and destination retreats. PowHERhouse is a highly interactive multi-media platform – women’s event, a digital magazine and website – with a strategic focus on lifestyle + leadership. “We believe the stronger we feel in our bodies, the more positive and powerful we are in our lives.”

As a former National Marketing Manager in the financial services industry, Charlene believes in doing business differently and works with a collaborative team of High-Performance and High-Purpose Partners to provide SOLUTIONS women need to stay in the Practice of PowHERful Living.

Charlene is an inspiration, listen!