Success Stories

634 percent increase in online sales

Digital Marketing Case Study – DoMatcha

Out-Smarts partnered with DoMatcha, one of the world’s most trusted matcha brands, to develop and implement a strategic and well executed social media marketing plan to drive sales and build brand awareness.
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34 percent increase in search engine visibility

SEO Case Study – Fairware

We worked with Fairware on search engine optimization through two redesigns, launching both new websites with no perceivable drop in traffic despite there being a complete revamp of the user flow, maintaining page one rank and growing traffic, with organic search rates up over 30%.
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WCAG 2.1 Level AA Compliant Website

Patient Voices Network – WCAG Accessible Website

We were engaged by the BC Patient Safety & Quality Council to help them redesign their Patient Voices Network (PVN) website. They wanted a site that was more modern looking and had improved functionality in the way the site’s resources and information were displayed.
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return on investment

Website Development and SEO Case Study – Netex

We worked with Netex Sport Netting Systems to develop a custom new WordPress e-commerce website, complete with SEO, E-Commerce, Search Console Setup, and Google Analytics.
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33 keywords in top

SEO Case Study – Hippie Snacks

We worked with Hippie Snacks on an SEO Audit and SEO set up for their new WordPress website, including redirects, knowledge transfer, Search Console, Google Ads Set up, Analytics, and Google Tags.
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Significant growth

Social Media Strategy and Implementation Case Study – Great Bear Rainforest Essential Oils

Out-Smarts partnered with Great Bear Rainforest Essential Oils to develop and implement a comprehensive digital marketing plan to drive sales and build brand awareness.
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45 percent increase in organic traffic

SEO and Google Ads – Acne and Rosacea Society Case Study

We worked with the Acne and Rosacea Society of Canada to drive targeted traffic to their two websites, Rosacea Help and Acne Action increasing website traffic by 60-200% in one year.
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100,000+ views on social and search

Vancouver Urgent Primary Care Centre – Digital Marketing

As part of our strategy, we implemented a 4-pronged digital marketing approach: paid google search ads, tracking google analytics, social media setup, Google ad campaigns, and content creation. This resulted in over 100k monthly views on social media and Google and had a big impact on the launch of their new clinic.
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What Our Clients Say

Junxion Strategy is an international social impact consultancy. As a growing firm our digital marketing systems and analytics needed to be streamlined. Out-Smarts worked with us to audit our current digital landscape, developing and helping us implement systems that improve our processes and give us better access to the analytics we need to grow our business today and in the future. Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.

Mike Rowlands - President and CEO - Junxion Strategy

“Working with the Out-Smarts team helped us launch our new clinic with clear goals and directives. They spearheaded the digital strategy so we could focus on patient care inside of the clinic. Their approach was knowledgeable, tenacious, patient, professional. We highly recommend Out-Smarts to anyone looking to integrate digital marketing into their business.”

Ali Shukor, Director of Clinical Strategy, City Centre Urgent Primary Care Centre

“Being our development partner, we knew we wanted to work with Mhairi and her team at Out-Smarts for our new website. We’ve seen first-hand the results she delivers for our clients which made this an easy choice! We couldn’t be happier with our new website. And, while the new site is exactly what we had hoped for, the process to get there was equally seamless. Mhairi and the entire Out-Smarts team made this project a fully collaborative process and let us be involved every step of the way.”

Angela MacGregor - Owner - Indalma Creative

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.

Denise Taschereau - Co Founder - Fairware

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.

Denise Taschereau - Co Founder - Fairware

Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.

Mike Rowlands - President and CEO - Junxion Strategy

“Mhairi delivered clear and thorough explanations of a variety of digital marketing concepts, giving her audience concrete steps to implement and apply to their business. Her presentations were easy to follow and she mastered the ability to navigate the simultaneous roles of an online presenter – keeping her audience engaged through chat, keeping the presentation flowing smoothly, and covering the topic in a logical and step by step manner. Her charming accent was a delightful bonus!”

Jennifer Neufeld, Project Officer, Bow Valley College Entrepreneur Centres

Samson Consulting worked with Out-Smarts through my client, Great Bear Rainforest Essential Oils (Coastal First Nations - Great Bear Initiative). Mhairi and her team were able to provide all the elements needed at both the strategy and implementation levels. They also recognized needs beyond what was requested, such as including beautiful original photography, that had a deep impact on the success of the campaigns.


I was particularly impressed with their creative approach and ability to maximize impact for my client, while being mindful of budget, including significantly growing the social media audience, creating avenues for meaningful engagement, and increasing brand awareness. Clients are in good hands with Out-Smarts Marketing.

Hillary Samson - Samson Consulting

“You all make a great team and it shows in the finished product. Mhairi’s technical know-how has come to be noticed and I can’t say enough about her willingness to help out on any requests that came up along the way. I can’t thank Mhairi and the Out-Smarts Marketing team enough. I am very proud of everyone’s efforts and can’t say enough about this fine website which is already showing very well. We are getting many calls from the site and some are already great projects in the pipeline.”

Mark Wilson, CEO Netex Netting

"I wanted to rank on the first page and Mhairi’s team worked with me to achieve that. She took the time to translate technical SEO into actionable steps that were easy to follow and did so in a way that was very flexible to my needs and timelines."

Pam Chaloult - Practical Feet Advising

"We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects."

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.

Denise Taschereau - Co Founder - Fairware

“I really enjoy working with Out-Smarts Marketing. Since we’ve started our contract, we’ve seen amazing results leading to concrete wins for our business. Not only does Out-Smarts Marketing have great advice when it comes to our digital strategy, they are also providing us with some helpful training with our online tools (Google Ads, Google Analytics, Google Tag Manager, Search Console, etc.). I am always looking forward to our bi-monthly calls with Mhairi!”

Pauline Fleitz - Hippie Snacks

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

“It is rare to find a caring multi-talented team like Out-Smarts. The feedback we’ve received has been incredibly positive. Out-Smarts delivered a site that stands out and showcases our Hackathon in the best light. Their team took the initiative to step up and help us to take this from concept to creation to launch in a little over a month and days ahead of schedule. Mhairi and Kyle truly showed that they cared about our organization.”

Martha Scully - Social Enterprise Manager PIRS

Mhairi was an absolute pleasure to work with during our National Physiotherapy Month AdWords campaign. She used clear, simple language to explain AdWords, and took the time to walk us through the process of finding and bidding on the best keywords, then “tweaking” our messaging throughout the month to get the best possible results. After such clear communication, our team left feeling much more confident to try running an AdWords campaign on our own. From our high campaign impressions and the knowledge we gained from working with her, we would highly recommend working with Mhairi – thanks again!

Out-Smarts has been an invaluable partner in helping us to meet our Google Ads and SEO objectives. Mhairi is a responsive collaborator who is there to help innovate and evolve our strategies for targeted results, while also helping us to leverage cost-saving opportunities. Mhairi’s friendly, generous, collaborative style makes her a pleasure to work with.

Glenn Ewald, Director Communications, Vancouver Foundation

“If you’ve ever wondered if you could be doing more with your website to promote your products or services, if you know that there’s got to be a better way for using social media but aren’t quite sure how to leverage it effectively, then Out-Smarts is THE ANSWER for you. My colleague and I have been trying to get our website and social media strategy in place for a few years, but there are so many pieces to it and we didn’t really know where to start. It was like throwing spaghetti on the walls and waiting to see what would stick. Not a highly strategic approach.


We finally found Mhairi Petrovic, founder of Out-Smarts. She’s provided us with a clear, manageable and actionable plan for making the best use of our website and social media platforms.


She’s amazing. I’ll be posting another testimonial about her amazingness in a few months to let you know how our company has grown by putting Mhairi’s roadmap and coaching into action.”

Kathryn Thomson, LeadershipMind Consulting

"We have a new website and we couldn’t be happier! Mhairi patiently guided us through the process and kept us on track. The feel of the website was important to us and she took the time to get to know us and work with us to come up with perfect design. Her patient guidance and coaching made the project seem less overwhelming. She used her many skills to help us navigate decisions about creative design, user experience and function of the website and came up with perfect solutions to our many ideas. We would highly recommend Mhairi and her team to anyone looking for personal touch and a great experience."

Kasia Coleman, Priority Appliance Service

“Working with the Out-Smarts team helped us launch our new clinic with clear goals and directives. They spearheaded the digital strategy so we could focus on patient care inside of the clinic. Their approach was knowledgeable, tenacious, patient, professional. We highly recommend Out-Smarts to anyone looking to integrate digital marketing into their business.”

Ali Shukor, Director of Clinical Strategy, City Centre Urgent Primary Care Centre

After doing some research and getting recommendations I decided to go with Out-Smarts for our website design. That was one of my best decisions. I found Mhairi to be great to deal with. She took the time to learn about my business and the time to teach me about websites. I would highly recommend Out-Smarts to anyone who needs professional help with their web presence.

Wayne J. Fleet - Thompson Heating Ltd.

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts.

John Harrison - President - DōMatcha®

Creating a website that was more accessible to the people we serve was extremely important to us. Mhairi and her team were incredibly helpful in supporting us to realize this vision by guiding us through the process and translating the technical aspects of website accessibility so we could make informed decisions about our site design. It was a pleasure to work with them.

Tammy - Director, Patient & Public Engagement - BC Patient Safety & Quality Council

If you are going to produce a lot of thought-leadership content like we do, you want to make sure people find it through search engine optimization (SE0). This is where Out-Smarts Marketing stepped in with their expertise. I’ve known the founder Mhairi Petrovic for some time now, she’s been at the forefront of digital marketing since 2002 helping organizations that do good work in the world do better online. We were thrilled to engage her company. She and her associate Grace Bonifacio not only optimized our website, but they also taught us how to optimize our content. A valuable transfer of knowledge indeed. If you are looking for a woman-led, full service digital marketing agency, look no further.

Catherine Ducharme - Co Founder - Fluency Digital

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