Podcast
Written by Mhairi Petrovic, September 04th, 2009
Our latest podcast introduces Jose Uzcategui, a new and very valuable addition to the Out-Smarts Marketing team.
In this podcast Jose talks about our latest initiative to help those wanting to increase visitors to their sites, an SEO for WordPress online course. The course will teach the basics of SEO so those who run their websites or blog with this popular publishing tool can optimize their site.
The course is for those who want to learn more about SEO. Even if you dont use WordPress, the material in the course will be helpful.
Jose has a diverse background in online marketing focused on Search Engine Optimization. You can learn more about Jose in our “about†section.
[audio:http://www.out-smarts.com/podcast32.mp3]
Written by Mhairi Petrovic, July 31st, 2009
These days there is a new paradigm when it comes to doing business. Where in the past companies and entrepreneurs were in competition to the death and fought like vultures for a slice of the pie, now the new approach is to work with partners, clients and even competitors to get more done and ultimately to increase the size of the pie for all.
Today I am in conversation with Heather White of 2020 Communications. In our podcast, we discuss this new inclusive approach, why collaboration is important and the key elements of successful collaboration.
Heather is founder of 202communications, a business coach extraordinaire and has licensed the Ghost CEO Business Coaching Model. She was recently nominated for the 2009 Emerging Leader of the Year so good luck and fingers crossed to her for that.
[audio:http://www.out-smarts.com/podcast31.mp3]
Written by Mhairi Petrovic, July 23rd, 2009
Twitter is a fabulous tool. Case in fact: recently I connected with Andrea Baxter from Bratface Marketing on Twitter. You might know Andrea from her success as part of the Smart Cookies team that shot to fame following their appearance on Oprah.
Andrea joins us to talk about that meteoric success, how Smart Cookies use social media and about her latest venture Bratface Marketing. Enjoy!
[audio:http://www.out-smarts.com/podcast30.mp3]
Links to blogs sites mentioned:
Marketing Vox
Duct Tape Marketing.com
Start Up Nation
Podcast: Download
Written by Mhairi Petrovic, May 29th, 2009
Our last podcast of the week is with David Watts. David is Notary Public, not exactly the kind of industry one might expect an avid Twitterer to come from but David is carving a Twitter niche and using the micro blog to drive awareness of what he does, to connect with potential clients as well as to keep up to date with topics that interest him. It was a pleasure to have him join me for the Out-Smarts podcast today.
[audio:http://www.out-smarts.com/podcast29.mp3]
Podcast: Download
Written by Mhairi Petrovic, May 28th, 2009
I can’t believe our Twitter podcast marathon week is almost over. In our penultimate cast today, we talk with Sue Clement of Success Coaching. Little did I know earlier this year when I encouraged Sue to start using Twitter as part of her marketing mix that she would take it to heart. I should have known better! In a few short months she has built a following of over 1300 “Tweepl” and is deriving many benefits from using Twitter to listen, learn and to get the word out. Hear how she puts Twitter to good effect.
[audio:http://www.out-smarts.com/podcast28.mp3]
Podcast: Download
Written by Mhairi Petrovic, May 27th, 2009
Our Twitter podcast marathon takes us to Langley today, where realtor Teri-Lyn Conrad is using Twitter to stay connected. Teri loves Twitter and is a true advocate of social media. Listen to our conversation to hear how Twittering has benefited her, both from a business and social perspective.
[audio:http://www.out-smarts.com/podcast27.mp3]
Podcast: Download
Written by Mhairi Petrovic, May 26th, 2009
Its day two on our Twitter podcast marathon and today I am joined by Sue Sinclair of Raspberry Kids. Sue is the Chief Executive Mom at Raspberry Kids, an online purveyor of fresh, healthy and fun products for little ones.
In the space of a few short months Raspberry Kids has built a following of over 2000 friends on the micro blog network. Listen and learn how they went about doing so.
[audio:http://www.out-smarts.com/podcast26.mp3]
Podcast: Download
Written by Mhairi Petrovic, May 25th, 2009
This year Twitter has grown from 6 million users at the start of the year to over 16 million today. Given its phenomenal growth (also know as the Oprah effect), I thought it would be a good idea to do a podcast with some local business people, talking to them about their experiences using Twitter. The initial idea was to have one podcast but this has morphed and I’ve decided to post a podcast a day all week. It has turned into a podcast marathon (our first and maybe our last – we’ll see how it goes!).
The first podcast is with Marc Smith from Amuse Consulting an entrepreneur I met at a recent BNI event. Marc’s company helps people and businesses organize events of all kinds and from what I hear they do an amazing job. He’s been using Twitter for a few months and is obviously getting a lot out of the experience.
Listen and enjoy!
[audio:http://www.out-smarts.com/podcast25.mp3]
Podcast: Download
Written by Mhairi Petrovic, April 23rd, 2009
Its been a year since our last podcast with Todd Sieling of Corvus Consulting. Back then I was new to this podcasting lark and collected almost 2 hours of material complete with lots of groovy background noise thanks to a certain coffee shop ( it took me almost a week to edit down!).
This time our podcast is much more easy on your ears and it even has some humor (its geeky but its humor nonetheless). Todd talks about what he’s been up to since last spring, the demise of Magnolia, SXSW and why he hates the term “social media”. Enjoy.
[audio:http://www.out-smarts.com/podcast24.mp3]
Podcast: Download
Written by Mhairi Petrovic, April 14th, 2009
Local online marketing marketing company 6s Marketing recently conducted a survey of social media use in Canada. On Friday I talked to 6s Marketing’s co-founder Chris Breikss about the survey, the results and their implications for business. Even I was surprised at some of the findings. Chris is a busy guy and an absolute pleasure to podcast with so listen and enjoy.
[audio:http://www.out-smarts.com/podcast23.mp3]
Podcast: Download
