Podcast
Written by Mhairi Petrovic, November 12th, 2008
Its lucky number 13 for the Out-Smarts podcast and this time we are fortunate to be in conversation with Louise Desmarais. Louise is an experienced web writer and founder of Mud Creative. In this podcast she offers some truly valuable insights that must be considered when writing web site text and content.
[audio:http://www.out-smarts.com/Podcast13.mp3]


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Written by Mhairi Petrovic, November 04th, 2008
In this Out-Smarts podcast we talk with James Wells. James is the Commercialization Officer at BCIT working with innovators and investors to take their ideas to market), he is also a comedian and founded a peer to peer financing company. Learn about the challenges of peer to peer financing and listen to James’ take on social media.
[audio:http://www.out-smarts.com/Podcast12.mp3]
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Written by Mhairi Petrovic, October 27th, 2008
LinkedIn is one of the fastest growing social networks. It grew by over 500% in 2007 and one of the reasons for its speedy growth is because professionals are recognizing its a great tool to expand your network, establish your expertise and conduct research.
This Out-Smarts podcast discusses LinkedIn with Rob Duncan. He’s a prolific LinkedIn user and has more contacts in his network than anyone else I know. I talk to Rob about what LinkedIn is, what he uses it for and the benefits he derives from doing so.
Rob is an Innovation Catalyst, Director of Applied Research at BCIT. He is a writer and public speaker too. Learn how Rob uses LinkedIn to help him spread the buzz.
[audio:http://www.out-smarts.com/Podcast11.mp3]


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Written by Mhairi Petrovic, October 15th, 2008
Our podcast today looks at a serious alternative to gift giving – Dreambank. We had the pleasure of talking with Dawn Bowles who is the CEO of Dreambank, a local Internet company that truly offers a different way to make dreams come true, to give and receive gifts and to donate to charity. Its a unique and innovative service that really gives you an alternative to the sock and underwear dilemma.
[audio:http://www.out-smarts.com/podcast10.mp3]


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Written by Mhairi Petrovic, October 08th, 2008
This Out-Smarts podcast discusses social media marketing with Darren Barefoot. Darren is a writer, marketer and technologist as well as being Head Geek at Capulet Communications, a local company well known for its innovative approach to new marketing. Find out about their latest campaign, his approach to blogging and what works in social media marketing.
[audio:http://www.out-smarts.com/Podcast9.mp3]

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Written by Mhairi Petrovic, October 01st, 2008

Bluelime Media has long been our preferred partner for web design and development projects. We recently sat down with their “chief code monkey”, Christine Rondeau to talk about their approach to building effective web pages and the changes she has seen in the industry in the last few years. Enjoy!
[audio:http://www.out-smarts.com/Podcast 8.mp3]

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Written by Mhairi Petrovic, September 15th, 2008
Our latest podcast tackles the issue of branding with Isabelle Mercier, co-founder of Leapzone Strategies: a Vancouver firm dedicated to working with motivated entrepreneurs to help them realize their version of massive success through business and branding strategies and performance coaching. Prior to Leapzone Strategies, Isabelle headed up an award winning creative firm that specialized in managing brand identity so she really knows a thing or ten about branding.
[audio:http://www.out-smarts.com/Podcast7.mp3]
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Written by Mhairi Petrovic, August 27th, 2008
This Out-Smarts podcast looks at how kids are using social media and interactive games on line. What better way to do it than by interviewing two net savvy generation zedders.
[audio:http://www.out-smarts.com/Podcast6.mp3]

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Written by Mhairi Petrovic, May 30th, 2008
The latest Out-Smarts’ podcast tackles the relatively new concept of crowdsourcing with Monica Hamburg, social media evangelist, writer and comedian. Crowdsourcing is a way of tapping into the online masses and collaborating with them.

[audio:http://www.out-smarts.com/Podcast5.mp3]
Here are some of the links Monica mentions in the interview.
Monica’s websites: www.monicahamburg.com, Me Like The Interweb
Crowdsourcing sites: Sellaband, istockphoto, Crowdsourcing
Neat Sites: My Name is Kate, Read Write Web, Problogger
My Podcast Alley feed! {pca-405455b2ebaa02e9550208025ef3f134}
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Written by Mhairi Petrovic, May 20th, 2008
The latest Out-Smarts podcasts tackles the issue of Media Relations with Ruth Seeley, writer, photographer and former media maven. Ruth has an alternative approach to PR which she shares during our conversation.
[audio:http://www.out-smarts.com/Podcast4.mp3]
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