Podcasting
Written by Mhairi Petrovic, December 30th, 2008
In this podcast we talk about effective networking with Gina Best. Gina is the owner of Meridian Pacific Mortgages Inc. an independent mortgage brokerage company. Gina is a networking queen and has successfully built her business by focusing on developing relationships. In this podcast she shares some of her networking techniques.
[audio:http://www.out-smarts.com/podcast17.mp3]
Podcast: Download
Written by Mhairi Petrovic, December 17th, 2008
In this Out-Smarts podcast we are working on getting and keeping organised with the help of Rowena List. Rowena is a Professional Organizer, founder of Getting It Together and a prolific speaker. In this podcast we discuss strategies that will help you to stay on top of the tsunami of information coming at us in the form of email, voice mail and all those social networking updates.
[audio:http://www.out-smarts.com/podcast16.mp3]
Podcast: Download
Written by Mhairi Petrovic, December 02nd, 2008
This Out-Smarts podcast takes a closer look at branding with returning interviewee Isabelle Mercier of LeapZone Strategies. Last time we looked at branding 101. This time we dig deeper, specifically taking a look at the business personality: core truths; values; purpose/drive; brand promise (accountability) and differentiators (what makes your company different). Its a follow up to the Out-Smarts Podcast #7 posted in September and number 2 a series of three.
[audio:http://www.out-smarts.com/Podcast15.mp3]
Enjoy!
Podcast: Download
Written by Mhairi Petrovic, November 28th, 2008
These days the media is a buzz with stories about Twitter, Facebook and other social media tools. But what exactly is social media?
Social media are tools or sites on the Internet where people and companies go to congregate, communicate and collaborate. They include: blogs , podcasts, video sites (BlipTV), social networks (like Facebook, MySpace), micro blogs (like Twitter and Pownce), photo sites (Flickr), bookmarking sites (Stumble Upon, Digg) or any other site where you can ineract and share with others in real time.
I am from Britian so I like to use the real world pub analogy. A pub is a place where people go to get together over a drink with others and to make new friends, to share their exploits, to show their stuff and to talk about whats happening in world around them.
Social media hubs are the same concept but in the virtual world: places online where people go (via their computer or smart phone) to get together with people they know, tell them about what they are doing, show what they can do, meet new people and to share their knowledge.
From a business perspective, social media is a great marketing tool as it gives you access to millions of people across the globe but as with any other tool you use to grow your business, it is important that you know what you are doing, that you understand who you are trying to reach, what your goals are from using these technologies, which technologies to use to ensure maximum impact. In short, you need a strategy. Don’t just run around like a headless chicken trying to maintain a presence in every social media you hear about. Plot your own course. Know why you are using the tool in question and what you want to achieve from doing so.
If you don’t take time to consider your social media strategy in advance and implement it correctly you can end up wasting a lot of time or worse you can seriously damage your marketing efforts.
Written by Mhairi Petrovic, November 17th, 2008
Fiona Walsh, CEO of FM Walsh and Associates, joins us for this Out-Smarts Podcast where we discuss the key attributes of successful entrepreneurs, how to grow your business in a recession and how entreprenuers can use social media to their benefit.
[audio:http://www.out-smarts.com/Podcast14.mp3]
Links mentioned:
Sporty Jewels
marketing profs
Entreprenuer.com
Inc
Pink Magazine
Podcast: Download
Written by Mhairi Petrovic, November 14th, 2008
Episode #13 of the Out-Smarts Podcast was posted this week and it was a milestone for us. Our interview with Louise Desmarais was the first one recorded remotely with Louise in Calgary and me in Vancouver. It was another new experience in podcasting.
Our first attempt at recording the podcast using Skype to communicate and Audio Hijack to record failed dismally. Audio Hijack is great technology that allows you to record your Skype calls in MP3 formatt. Its perfect for uploading easily to Garageband to edit and enhance.
Unfortunately the best laid plans don’t always come to bear. Part way into our call, the Skype connection was lost and we had to abort. Not wanting to risk the same happening again, we went to plan b. I would use my podcast doohicky on my iPod and we would record it over speakerphone. The result, a great podcast with better sound quality than some of the in person one’s we’ve done in the past. Take a listen and let us know what you think.
Links:
New Experiences in Podcasting 6
New Experiences in Podcasting 5
New Experiences in Podcasting 4
Podcasting – Dead or Alive
New Experiences in Podcasting 3
New Experiences in Podcasting 2
NewExperiences in Podcasting 1
Written by Mhairi Petrovic, November 12th, 2008
Its lucky number 13 for the Out-Smarts podcast and this time we are fortunate to be in conversation with Louise Desmarais. Louise is an experienced web writer and founder of Mud Creative. In this podcast she offers some truly valuable insights that must be considered when writing web site text and content.
[audio:http://www.out-smarts.com/Podcast13.mp3]
Podcast: Download
Written by Mhairi Petrovic, November 04th, 2008
In this Out-Smarts podcast we talk with James Wells. James is the Commercialization Officer at BCIT working with innovators and investors to take their ideas to market), he is also a comedian and founded a peer to peer financing company. Learn about the challenges of peer to peer financing and listen to James’ take on social media.
[audio:http://www.out-smarts.com/Podcast12.mp3]
Podcast: Download
Written by Mhairi Petrovic, October 27th, 2008
LinkedIn is one of the fastest growing social networks. It grew by over 500% in 2007 and one of the reasons for its speedy growth is because professionals are recognizing its a great tool to expand your network, establish your expertise and conduct research.
This Out-Smarts podcast discusses LinkedIn with Rob Duncan. He’s a prolific LinkedIn user and has more contacts in his network than anyone else I know. I talk to Rob about what LinkedIn is, what he uses it for and the benefits he derives from doing so.
Rob is an Innovation Catalyst, Director of Applied Research at BCIT. He is a writer and public speaker too. Learn how Rob uses LinkedIn to help him spread the buzz.
[audio:http://www.out-smarts.com/Podcast11.mp3]
Podcast: Download
Written by Mhairi Petrovic, October 18th, 2008
Nothing to do on a rainy weekend? Then check out Spark, a CBC blog, radio show and podcast that focuses on technology and culture – hosted by Nora Young. Of particular interest is the podcast with Merlin Mann of 43 Folders where they discuss how you can build a great online presence. This week’s episode looks at writing a good blog. Here’s an excerpt – I highly encourage you to check out the podcast:
“The best thing you can do for yourself, and for anybody who’s ever going to read what you do, is to really narrow your focus by thinking about who your audience is. Who is it that I think is going to be following what I do, and who specifically do I want to reach with this?”.
