Archive for the 'Social Computing' Category

7 Social Media Pitfalls

Tuesday, May 13th, 2008

Last night the High Tech Communicator’s Exchange featured a great presentation by Darren Barefoot and Julie Szabo of Capulet Communications. They discussed the 7 risks you should be aware of when considering a social media campaign. Here they are in cryptic fashion. For more detail, you’ll just have to buy their ebook (or the soon to be released in paper version) - Getting to First Base.

1. Your efforts are just not interesting enough - so spice it up a little.
2. Blogger backlash - beware the prima donnas and know your blogetiquette.
3. Rejection or backlash - could haunt you forever.
4. Efforts die on the vine - because of improper resource allocation.
5. You have Cluetrain goggles - social media is another tool in your marketing arsenal not the be all and end all.
6. Too self absorbed - always blowing your own horn rather than adding real value to the audience.
7. Be Proactive - do your homework and be prepared.

I would add only one thing to this and that is the risk of missing the mark. When considering any marketing effort, its always important to put yourself in your audience’s shoes and determine which social media hubs you are most likely to reach them in i.e. which Internet networking hubs they hang out in. For example, if your target audience is educated professionals, a MySpace focus would be less appropriate than LinkedIn or even Facebook or if you plan a campaign to promote a hi-tech device to bloggers you should hone in on tech bloggers not knitting bloggers.

Getting To First Base

10 Reasons to Sell On-Line

Tuesday, May 6th, 2008

Still not convinced that e-commerce is the way to go? Then consider these:
1. It allows you to instantaneously access a much wider customer base and geographical reach.
2. It makes it easier for your customers to do business with you at their convenience.
3. Makes it easier to partner with affiliate companies who in turn sell your products to their customer base.
4. It means you can be open for business 24×7.
5. Adding an e-commerce site will help build awareness of your offering.
6. It increases traffic to your site.
7. Its ideal for providing product specifications, photos and other details that make the decision making process easier for buyers.
8. Lower cost of sales, distribution and process.
9. Builds customer loyalty.
10. Allows your company to hone in on a highly targeted market niche.

Shopping Basket

Podcasting - Dead or Alive?

Thursday, May 1st, 2008

Broadcast Yourself
A recent Information Week article asks the question - Is podcasting dead?. The article cites that “there is no easy way to sample podcasts without an excessive and irretrievable investment of time” as the reason that podcasting hasn’t taken off.

Lets look at the numbers to see if podcasting is indeed dying a death. eMarketer estimates that the total US audience for podcasts reached 18.5 million in 2007 and is expected to grow by 251% by 2012. These statistics hardly reflect the death throes of a dying medium but the growth rate isn’t exactly stellar if you compare it to other web 2.0 technologies.

The reason for its slow adoption rate is indeed, as Alexander Wolfe of Information Week suggests, a result of podcast complexity. And this doesn’t only apply to users.

Creating and publishing a podcast is not as seamless or as simple as it should be either. If you’ve read any of my new experiences in podcasting posts you will know of my own frustrations with the technology and I am relatively tech savvy. It seems to me that if you want to podcast you have to be a true propeller head. At this point that is podcasting’s main barrier to entry.

iTunes has tried to streamline the podcast publishing process but even using Garageband to create a podcast on a Mac doesn’t guarantee simple podcast submission.

On the bright side for podcasting, more and more traditional media outlets are using the technology to disseminate audio so that users can listen on the run and users are recognizing the benefits of being able to listen on their terms (coincidentally, one of my first ever blog posts back in 2005 touched on this). Global TV in Vancouver offers video and audio podcasts of its news content.

Podcasting is not dead but its not exactly burgeoning either. As podcasting is promoted more to the mainstream it will become more prevalent (it is slowly gaining popularity, especially in the 35-54 age group) but until producers can create and publish podcasts efficiently and users can access them as easily as turning on the radio, podcasting growth with remain slow.

Reasons To Be Cheerful - April 2008

Tuesday, April 29th, 2008

Spring is still threatening to visit us in Vancouver, the birds are chirping and new media moves along at a swift pace. This months reasons to be cheerful also include:

Plaxo Pulse - I’ve avoided Plaxo like the plague since using it a few years ago on a client project and having it constantly crash so I was skeptical when a friend invited me to join Pulse. I have to say though it seems that the Plaxo team have been working away to develop a real alternative to professional networks like LinkedIn and to integrate other social media sites.

Ever on the search for the right accounting package, I recently met with LedgersOnline a local firm specializing on online bookkeeping solutions. Could this be the one?

Goodboog is another local offering that provides an on-line catalogue designed to facilitate the promotion of products and services online in 25 different languages.

Send e-mail to the future with Time Machiner.

Okay the last one is rather whimsical - it is spring after all.

Cherry Blossoms

On-Line Tax Implications for Business

Monday, April 14th, 2008

Its tax time again and with the deadline looming the online tax tools like QuickTax are getting slower and slower as more people log on to get the inevitable done and filed. What better a time to consider some Canadian on-line tax tips:

  • All income should be recorded and reported even Second Life income - if you sell property or make money on any of the virtual worlds remember to record it
  • To speed up processing, use Netfile and or Corporations Canada online to file your taxes online.
  • All expenses incurred to promote and grow your company on-line should be included in your returns.
  • If your business is solely an online entity, be aware that tax rates are the same in the virtual world as they are in real life. Remember to claim expenses for your home office if applicable.

For more information on the tax considerations for e-commerce and the Internet go to CRA and Canada Business and if in doubt contact an accountant.

Twittering For Business

Thursday, April 10th, 2008

I’ve been Twittering for a while now and find it interesting to see how the way people use the micro blog has evolved. Here are a few different applications I have seen Twitter used for.

1. To establish expertise.

2. To spread the word about produtc and services offered.

2. To enhance customer service offerings.

3. To drive traffic to a blog post or web site.

4. To illicit feedback for product and market research.

5. To expand or reinforce your brand.

6. To collaborate with remote partners in short blasts.

7. To give product update and enhancement information.

8. To blatantly sell - I wouldn’t advise this but I have seen it done…..

9. To find the applicable business partners.

10. To keep up to date with goings on in your market.

Obviously all of these depend on your followers and following but once you have these in place, watch the Tweets and you will see for yourself some of the innovative ways people are using this tool.

Out-Smarts Podcast - Todd Sieling of Ma.gnolia

Friday, April 4th, 2008

Last week I had the pleasure of interviewing Todd Sieling an interaction designer and web strategist with a focus on social web application development, based in Vancouver BC. Todd is perhaps best known as a founder of Ma.gnolia, the popular social bookmarking site. He talks about how Ma.gnolia came to be, ways the technology can be used and has a big announcement about Ma.gnolia.

Out-Smarts Podcast - Todd Sieling of Ma.gnolia

Reasons To Be Cheerful Links - March 08

Monday, March 31st, 2008

The sun is shining, the daffodils are blooming and Spring is in full swing.  If these weren’t enough reasons to be cheerful then here are some more on the Internet front.

The main reason to be cheerful this month is the release of the latest WordPress blog software - version 2.5.  I only started using it today but so far so great - my spacing problems have been resolved as have my cut and paste issues.I am looking forward to finding out what other goodies version 2.5 brings.  

Another discovery this month was the ThoughtFarmer knowledge sharing solution.  Aimed at providing organisations with an Intranet portal that enhances knowledge sharing and collaboration, ThoughtFarmer combines the best of wiki technology with social networking to allow organizations to deploy a unique and highly usable portal.

Suitable online invoicing systems are few and far between.  Some are good at handling expenses, others good at tracking time but I haven’t found one that does both well, one that is easy to use, customizable and can link to Paypal. Canadian online invoicing provider Freshbooks may just be the solution.

Looking for any easy way to involve your visitors on line?  PollDaddy is a great code generating tool that allows you to create a poll on your site (you define the question you want to ask and the answer criteria). Simply cut and paste the code to your web site and start polling your audience.

Another easy way to enhance your site and make the user experience more enjoyable is to add forms. Wufoo simplifies this by giving you a catalogue of templates to choose from (everything from customer surveys to registration forms).      

Facebook Hysteria - Use Your Common Sense!

Monday, March 17th, 2008

Facebook hysteria is hitting new heights. The media is abuzz with Facebook horror stories, sensationalized stories of how Facebook can threaten our very existence.

Perhaps its the cynic in me but frankly this is just the next example in a long line of innovations that have been seen as threats by the mainstream. Even the phone was described as a tool of the devil when it was first introduced.

Why this hysteria ? Because, like all new ways of doing things it challenges what people perceive as the norm. Its a new way of doing things and in good human nature fashion we see it as a threat because its something new that we don’t yet understand.

Get with the programme peeps! Rather than viewing Facebook as something to be afeared of check it out yourself - go online and see what its all about.

You have a choice, no one is forcing you to have a Facebook profile or interact with people in that forum but before you go spouting off about what a threat it is to society understand what a social network is and the potential benefits of using one and first and foremost, use your common sense.

Here are some common sense tips to bear in mind on social networks.

1. Every one of these sites has privacy settings that individual users can apply. Before doing anything in these forums, check what these are, the level of control you have and decide in advance how transparent you want to be. Use the privacy settings to your advantage.

2. Understand that yes, social networks do, by their very nature, cast a wide spotlight. Be aware if this and act accordingly (i.e. like the teacher in BC, don’t post naked pictures of yourself - thats just common sense).

3. Just like in the real world where there are things you wouldn’t do, online has the similar boundaries. Apply the same rules as you would in the virtual world. For example, don’t talk to strangers, don’t trust people you don’t know and don’t walk down the street naked.

4. Outline in advance your reasons to be on Facebook or other SNs. If it is to keep in touch with friends then only add friends you know in the real world. If you want to be a Facebook slut and add every one and anyone then be aware that every one and any one can see your personal details and use them accordingly.

5. Always think twice about what you post and do the Granny test. Be aware that once something is out there, its out there so stop and ask yourself is this appropriate do I want strangers to see it before you post anything. And never do anything rash in the spur of the moment.

6. Develop a policy for adding friends and stick with it. If you don’t think its appropriate (perhaps because of your profession) to add someone you know then tell them why and stick with your principles. Its a good thing to have principles and by standing by them people will only respect you more.

7. Never let Facebook consume your life (it can be tempting). Schedule time for it and use it as a tool - don’t let it use you.

A sensible approach to social networks should soon have you seeing the potential networking (both for business and for pleasure) benefits rather than the perceived unknown threat. Don’t get sucked in by the hype, keep the head - use your common sense and you should be good….

Social Media and its impact on Sales and Marketing

Wednesday, March 12th, 2008

Social media for marketing and business development is the hot topic on the networking circuit in Vancouver these days and today’s SMEI event was no exception. With expert panelists from BCIT and Oracle bringing their unique experiences in SM to the panel, the event proved to be insightful.

It started off with a brief intro to Web 2.0 described as being “Tech, Process and People - but most of all collaboration” then went on to a 101 of web 2.0 terms such as RSS, blogs, podcasts for the real newbies in the audience.

Once the panelists got started the true value of the event became apparent. Justin Kestelyn, Director of Development Programs at Oracle discussed their web 2.0 adoption and the benefits they have gained from using a more transparent strategy and involving their customers and partners more. He made a great point in that by involving their customers and allowing them to have a voice these invariably become evangelists at little or no cost to Oracle. He points out that Web 2.0 is an attitude, a new way of doing business and not just an Internet term.

Next up was Robert Duncan from BCIT whose presentation centred on LinkedIn as a means of developing relationships (a topic close to my heart). He focuses on LinkedIn in particular of the social networks available and has over 800 contacts that he uses extensively to spread awareness of what he is doing at BCIT and in his work with innovators. He pointed out that by joining groups in LinkedIn you have access to all other members of that group - a great way to extend your network further. Its easier to do business with people you already know something about.
The last panelist to get up was James Wells also from BCIT and a founder of Lendary Social Financing a company that uses web 2.0 technology to build trust online and to put investors in touch with entrepreneurs looking for money. “Word of mouth is vital to growing any business these days”, he pointed out - “go out and do it - if you fail you learn”.

The conclusion - if companies don’t embrace web 2.0 then they face failure or a steep catch up. It costs very little to adopt these technologies and the benefits in terms of buzz are profound.

Interesting to see Vancouver mega blogger Miss 604 there. I am looking forward to her take on proceedings too.

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