Archive for the 'Social Networking' Category

7 Social Media Pitfalls

Tuesday, May 13th, 2008

Last night the High Tech Communicator’s Exchange featured a great presentation by Darren Barefoot and Julie Szabo of Capulet Communications. They discussed the 7 risks you should be aware of when considering a social media campaign. Here they are in cryptic fashion. For more detail, you’ll just have to buy their ebook (or the soon to be released in paper version) - Getting to First Base.

1. Your efforts are just not interesting enough - so spice it up a little.
2. Blogger backlash - beware the prima donnas and know your blogetiquette.
3. Rejection or backlash - could haunt you forever.
4. Efforts die on the vine - because of improper resource allocation.
5. You have Cluetrain goggles - social media is another tool in your marketing arsenal not the be all and end all.
6. Too self absorbed - always blowing your own horn rather than adding real value to the audience.
7. Be Proactive - do your homework and be prepared.

I would add only one thing to this and that is the risk of missing the mark. When considering any marketing effort, its always important to put yourself in your audience’s shoes and determine which social media hubs you are most likely to reach them in i.e. which Internet networking hubs they hang out in. For example, if your target audience is educated professionals, a MySpace focus would be less appropriate than LinkedIn or even Facebook or if you plan a campaign to promote a hi-tech device to bloggers you should hone in on tech bloggers not knitting bloggers.

Getting To First Base

Podcasting - Dead or Alive?

Thursday, May 1st, 2008

Broadcast Yourself
A recent Information Week article asks the question - Is podcasting dead?. The article cites that “there is no easy way to sample podcasts without an excessive and irretrievable investment of time” as the reason that podcasting hasn’t taken off.

Lets look at the numbers to see if podcasting is indeed dying a death. eMarketer estimates that the total US audience for podcasts reached 18.5 million in 2007 and is expected to grow by 251% by 2012. These statistics hardly reflect the death throes of a dying medium but the growth rate isn’t exactly stellar if you compare it to other web 2.0 technologies.

The reason for its slow adoption rate is indeed, as Alexander Wolfe of Information Week suggests, a result of podcast complexity. And this doesn’t only apply to users.

Creating and publishing a podcast is not as seamless or as simple as it should be either. If you’ve read any of my new experiences in podcasting posts you will know of my own frustrations with the technology and I am relatively tech savvy. It seems to me that if you want to podcast you have to be a true propeller head. At this point that is podcasting’s main barrier to entry.

iTunes has tried to streamline the podcast publishing process but even using Garageband to create a podcast on a Mac doesn’t guarantee simple podcast submission.

On the bright side for podcasting, more and more traditional media outlets are using the technology to disseminate audio so that users can listen on the run and users are recognizing the benefits of being able to listen on their terms (coincidentally, one of my first ever blog posts back in 2005 touched on this). Global TV in Vancouver offers video and audio podcasts of its news content.

Podcasting is not dead but its not exactly burgeoning either. As podcasting is promoted more to the mainstream it will become more prevalent (it is slowly gaining popularity, especially in the 35-54 age group) but until producers can create and publish podcasts efficiently and users can access them as easily as turning on the radio, podcasting growth with remain slow.

Twittering For Business

Thursday, April 10th, 2008

I’ve been Twittering for a while now and find it interesting to see how the way people use the micro blog has evolved. Here are a few different applications I have seen Twitter used for.

1. To establish expertise.

2. To spread the word about produtc and services offered.

2. To enhance customer service offerings.

3. To drive traffic to a blog post or web site.

4. To illicit feedback for product and market research.

5. To expand or reinforce your brand.

6. To collaborate with remote partners in short blasts.

7. To give product update and enhancement information.

8. To blatantly sell - I wouldn’t advise this but I have seen it done…..

9. To find the applicable business partners.

10. To keep up to date with goings on in your market.

Obviously all of these depend on your followers and following but once you have these in place, watch the Tweets and you will see for yourself some of the innovative ways people are using this tool.

Out-Smarts Podcast - Todd Sieling of Ma.gnolia

Friday, April 4th, 2008

Last week I had the pleasure of interviewing Todd Sieling an interaction designer and web strategist with a focus on social web application development, based in Vancouver BC. Todd is perhaps best known as a founder of Ma.gnolia, the popular social bookmarking site. He talks about how Ma.gnolia came to be, ways the technology can be used and has a big announcement about Ma.gnolia.

Out-Smarts Podcast - Todd Sieling of Ma.gnolia

Facebook Hysteria - Use Your Common Sense!

Monday, March 17th, 2008

Facebook hysteria is hitting new heights. The media is abuzz with Facebook horror stories, sensationalized stories of how Facebook can threaten our very existence.

Perhaps its the cynic in me but frankly this is just the next example in a long line of innovations that have been seen as threats by the mainstream. Even the phone was described as a tool of the devil when it was first introduced.

Why this hysteria ? Because, like all new ways of doing things it challenges what people perceive as the norm. Its a new way of doing things and in good human nature fashion we see it as a threat because its something new that we don’t yet understand.

Get with the programme peeps! Rather than viewing Facebook as something to be afeared of check it out yourself - go online and see what its all about.

You have a choice, no one is forcing you to have a Facebook profile or interact with people in that forum but before you go spouting off about what a threat it is to society understand what a social network is and the potential benefits of using one and first and foremost, use your common sense.

Here are some common sense tips to bear in mind on social networks.

1. Every one of these sites has privacy settings that individual users can apply. Before doing anything in these forums, check what these are, the level of control you have and decide in advance how transparent you want to be. Use the privacy settings to your advantage.

2. Understand that yes, social networks do, by their very nature, cast a wide spotlight. Be aware if this and act accordingly (i.e. like the teacher in BC, don’t post naked pictures of yourself - thats just common sense).

3. Just like in the real world where there are things you wouldn’t do, online has the similar boundaries. Apply the same rules as you would in the virtual world. For example, don’t talk to strangers, don’t trust people you don’t know and don’t walk down the street naked.

4. Outline in advance your reasons to be on Facebook or other SNs. If it is to keep in touch with friends then only add friends you know in the real world. If you want to be a Facebook slut and add every one and anyone then be aware that every one and any one can see your personal details and use them accordingly.

5. Always think twice about what you post and do the Granny test. Be aware that once something is out there, its out there so stop and ask yourself is this appropriate do I want strangers to see it before you post anything. And never do anything rash in the spur of the moment.

6. Develop a policy for adding friends and stick with it. If you don’t think its appropriate (perhaps because of your profession) to add someone you know then tell them why and stick with your principles. Its a good thing to have principles and by standing by them people will only respect you more.

7. Never let Facebook consume your life (it can be tempting). Schedule time for it and use it as a tool - don’t let it use you.

A sensible approach to social networks should soon have you seeing the potential networking (both for business and for pleasure) benefits rather than the perceived unknown threat. Don’t get sucked in by the hype, keep the head - use your common sense and you should be good….

Social Media and its impact on Sales and Marketing

Wednesday, March 12th, 2008

Social media for marketing and business development is the hot topic on the networking circuit in Vancouver these days and today’s SMEI event was no exception. With expert panelists from BCIT and Oracle bringing their unique experiences in SM to the panel, the event proved to be insightful.

It started off with a brief intro to Web 2.0 described as being “Tech, Process and People - but most of all collaboration” then went on to a 101 of web 2.0 terms such as RSS, blogs, podcasts for the real newbies in the audience.

Once the panelists got started the true value of the event became apparent. Justin Kestelyn, Director of Development Programs at Oracle discussed their web 2.0 adoption and the benefits they have gained from using a more transparent strategy and involving their customers and partners more. He made a great point in that by involving their customers and allowing them to have a voice these invariably become evangelists at little or no cost to Oracle. He points out that Web 2.0 is an attitude, a new way of doing business and not just an Internet term.

Next up was Robert Duncan from BCIT whose presentation centred on LinkedIn as a means of developing relationships (a topic close to my heart). He focuses on LinkedIn in particular of the social networks available and has over 800 contacts that he uses extensively to spread awareness of what he is doing at BCIT and in his work with innovators. He pointed out that by joining groups in LinkedIn you have access to all other members of that group - a great way to extend your network further. Its easier to do business with people you already know something about.
The last panelist to get up was James Wells also from BCIT and a founder of Lendary Social Financing a company that uses web 2.0 technology to build trust online and to put investors in touch with entrepreneurs looking for money. “Word of mouth is vital to growing any business these days”, he pointed out - “go out and do it - if you fail you learn”.

The conclusion - if companies don’t embrace web 2.0 then they face failure or a steep catch up. It costs very little to adopt these technologies and the benefits in terms of buzz are profound.

Interesting to see Vancouver mega blogger Miss 604 there. I am looking forward to her take on proceedings too.

Approaching Twitter Marketing

Monday, March 3rd, 2008

An article on Collective Thoughts about raising your Twitter profile got me thinking about the social media wave that is upon us. The article discusses why Twitter is a viable marketing tool and how the writer went about increasing his Twitter profile in 30 days. It has many valid points and yes Twitter can be a great marketing tool but so can blogging, social networking, wiki’ing and forums - to mention but a few. If you spend time marketing in each and everyone of these as the buzz out there would suggest, you would have very little time to spend on actual revenue generation or traditional marketing efforts (woe betide you would do those).

Its important (as with any marketing project) to do some research and planning up front when considering these new collaborative web 2.0 technologies. Don’t just rush out and start Twittering your head off just because its the latest in thing. Take time to consider your client and determine whether they are Twittering. If they are then its great to use Twitter as a marketing tool but schedule the time you spend Tweeting and set goals so that you can monitor the effectiveness of your efforts. Same goes for the other Internet networking hubs, always ask yourself first and foremost if your customer is active in these and how they are using these technologies. Plan your marketing campaign up front: time spent, strategy, goals and measures. Otherwise you might find that you get to the end of the day and Twitter has sucked up all your time and nothing else on your list has been done. Take it from me I am talking from experience!.

11 Tips for Safe On-line Business Development

Wednesday, February 13th, 2008

Here’s blog post 2 in the series following up on my Building Valuable Business Relationships in the Virtual World presentation.

http://www.american-workwear.com/products/safety/safety-fullbrim-hardhat.jpg

The Internet is an ideal way to grow your business and expand your network but their are risks that you should be aware of. Here are 10 tips that will help you do it safely:

1. When networking on Facebook or other social forums always use the privacy controls to limit access to your information (usually you can find these by clicking on “account”).

2. Use Facebook, LinkedIn and other networks to make people aware of what you do or want to do.

3. Google yourself to see what’s being said about you and do the Granny test on the results - if Granny wouldn’t approve then perhaps the content isn’t appropriate to enhance your business profile.

4. Don’t put up any photos, videos or images that compromise your image.

5. Portray yourself professionally as appropriate to your industry in all forums.

6. Be true to who you are, transparency leads to trust. If you have a good reputation people are more likely to do business with you.

7. Remember that you have a valid and unique opinion. Don’t be afraid to voice it.

8. Always be respectful of others, its okay to disagree but be polite about it.

9. If you are young and looking for a job be aware that a party boy or girl image may seem cool to your peers but it won’t help you get a job or grow you professional network.

10. On-line networking is a vital tool for anyone trying to build a career but don’t get sidetracked or sucked in. Avoid this by scheduling time for on-line networking and sticking to it.

11. Don’t make friends with everyone and anyone. Be selective. It will help you manage the volume of information and will also expose you to less risk.

Internet Networking Hubs

Monday, February 11th, 2008

I had the pleasure this evening to present at an event co hosted by the Professional Women’s Network, the YWCA Mentoring Program and the Downtown Networking Association aimed at introducing mentors and mentees to professional growth strategies to help you realise career goals. My topic: “Building Valuable Business Relationships in the Virtual World”.

As promised, I am going to blog over the next few days about some of the issues I touched on at the event, the first of these being Internet networking hubs.

Internet networking hubs are great forums to expand your business network and extend your reach. Obviously those you use will depend on what it is you do. For example a photographer would likely use photo sites like Flickr to showcase their experience. Someone in the music industry is likely to benefit more from MySpace than Facebook. And a lawyer might is more likely to join a law forum than a web development forum. Its up to you which you choose but Internet networking hubs are great places to grow your on line network and in turn your business. Here the handout I gave out tonight:

handout-pwn.jpg

New Media Reasons To Be Cheerful

Thursday, January 31st, 2008

Back by popular demand is our monthly reasons to be cheerful post where we share the new media discoveries we have made over the last month so that you too can feel the joy!

Process and operations have been a big focus lately - getting our shop in ship shape as it were so you’ll see a bit of a pattern in this month’s reasons - they all help us do business a little more effectively:

Toggl - allows you and your project managers to track their time effectively over the Net. Because its all done on-line it allows your managers to track their time even when they are at customer sites. Simple yet so powerful.

Ta-da Lists - our friends over at BlueLime Media tipped us off to this one. Here at Out-Smarts we are always writing lists for everything from sales targets and marketing to-do’s to lunches. Ta-da provides a great way to keep track of these on your desktop and to share them with colleagues. No excuses now for forgetting those 2008 resolutions.

BlogFuse - recently launched with their first app which makes it really easy for you to create a Facebook app based around your companies blog. In about 5 minutes (or so!) we were able to launch Out-Smarts first Facebook app using this sweet technology - thanks to the folks over in Kansas for that and also for their unparralleled support.

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Reasons Archive:
Nov 2007
Oct 2007

Sept 07
Aug 07
Jul 07

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