Discovery Form – Internet and Social Media Marketing Contact Details: Tell us about yourself. Name Title Email URL Additional URL’s Phone Mobile Preferred means of contact: Company Info Tell us about your company Company Name Attach Logo Address Industry Company Size 0-50 Employees 50-500 500-1000 1000+ Description of Product or Service What words or phrases best describe your offering? What makes your offering different from the others out there? Sales Process Direct Partners Distributors Third Party What is your company’s vision? What is your company’s mission statement? Market Information – Your Target Audience Tell us about your market. What Business Consumer Both Where (Geography) What do they gain from using your product / service? Market Information – Your Competition 1. Competitor Name URL 2. Competitor Name URL 3. Competitor Name URL 4. Competitor Name URL 5. Competitor Name URL More info: Existing Marketing Investment Tell us about your current marketing strategy. Current Campaigns Traditional Ads Direct Marketing PR Campaigns Telemarketing Internet Social Media Other: Other – please describe Your Brand Tell us about your brand. What does your brand stand for? What words describe your company? How is your company perceived in the industry? (please include negative and positive perceptions). First impressions – describe how you would like to be perceived by new prospects? How does this differ from reality? Internet Marketing Tell us about your Internet marketing efforts. Current Internet Marketing Activities Keywords SEP SEO Internet Ads Other: More info: What words do people use to find you online: Which other Internet Marketing Tools do you use: Web Traffic Analysis Tools Google Webmaster Bing Webmaster Other More info: Social Media Presence Tell us about your presence in social media. Please provide url’s for the above: Professional Networks LinkedIn Xing Plaxo Other: More info: Social Media Tools Blog Podcast Video Other: More info: Goals What are your Internet / Social Media marketing goals? Goals Include: Improve Rank Drive Traffic More Leads Promote Site Build Community Brand Awareness Establish Expertise ECommerce Other: Tell us more about your goals Perceived challenges to achieving goals (be honest!) Additional Information Timescales Now! 0-3 months 3-6 months 6-12 months What else should we know? Even more stuff: Submit Should be Empty:
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