Online Advertising
Online advertising is among the most affordable and traceable marketing tools available. Thanks to online reporting you get quantified results that tell you if your efforts are paying off. This information can lead you to changes in your website that will turn visitors into clients. Quality information also gives you a firm understanding of your ROI, unlike traditional media.
Pay per click advertising is the most common, and perhaps one of the most effective online advertising avenues. Combined with Search Engine Optimization (SEO) it can boost your online sales, strengthen your brand, and generate more leads. The concept is simple:
You choose typical “keywords” your customers use when researching your product. You then place bids on each word. In other words, you agree to pay a set fee to the advertising service (Google, Yahoo!, Facebook, LinkedIn, etc.) each time someone clicks on your ad, and is subsequently directed to your site.
Finally, sit back and watch your visitors increase! A good strategy “converts” visitors into leads and sales, thereby improving your bottom line.
How much you bid for each word in order to get a good position is based on factors like keyword relevance, ad text relevance, click through rate (CTR), etc.
The Out-Smarts one-on-one approach defines your business’ specific needs and goals. When you’re ready to start, we’ll :
- Assess or recommend an overall PPC strategy
- Provide recommendations to help you convert visitors
- Optimize your landing pages
- Provide you with weekly or monthly reports
- Make necessary tweaks to maximize your ROI!
