*** This is an old blog post – for more up to date info, read this post about Google Adwords. ***
Its easy to get started with Google AdWords. For a small monthly fee your company could take advantage of the Google search engine to advertise to your targeted audience. Perhaps the only challenging part of the set up is deciding which flavour of Google AdWords is right for you: Starter or Standard Edition.
Starter Edition – If you are an Internet advertising neophyte, Starter is the obvious choice and the one recommended by Google itself. It is aimed at companies with a single product line operating in a single geography. The service is simplified to let users easily set up a campaign and device appropriate keywords. Starter comes with analytics and reporting capabilities that are less complex: ideal for someone just getting up to speed.
Standard Edition – is the full blown all you can eat AdWords suite. It is definitely for the more seasoned Internet advertising professional advertising multiple products across many regions. It brings advanced planning tools that lets you put complex ad campaigns into effect and complex reporting functionality that lets you monitor the results. Standard provides a whole slew of other neat add-ons to let you assess keywords and come up with more effective ones.
Both services are simple to sign up for. If you’re not sure which one is best then go with Starter and work up to Standard once you have developed an understanding of the basic functionality.