Spark Podcast

Nothing to do on a rainy weekend? Then check out Spark, a CBC blog, radio show and podcast that focuses on technology and culture – hosted by Nora Young. Of particular interest is the podcast with Merlin Mann of 43 Folders where they discuss how you can build a great online presence. This week’s episode looks at writing a good blog. Here’s an excerpt – I highly encourage you to check out the podcast:

“The best thing you can do for yourself, and for anybody who’s ever going to read what you do, is to really narrow your focus by thinking about who your audience is. Who is it that I think is going to be following what I do, and who specifically do I want to reach with this?”.

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