The Out-Smarts Podcast #15 – Branding with Isabelle Mercier

This Out-Smarts podcast takes a closer look at branding with returning interviewee Isabelle Mercier of LeapZone Strategies. Last time we looked at branding 101. This time we dig deeper, specifically taking a look at the business personality: core truths; values; purpose/drive; brand promise (accountability) and differentiators (what makes your company different). Its a follow up to the Out-Smarts Podcast #7 posted in September and number 2 a series of three.


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