Social media isn’t only a great tool for networking and marketing online, companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees. This is the first of 2 blogs looking at social media for recruitment.
There are a number of social media tools you can use to enhance your recruitment function – here are a few:
- Professional Networks,
- Social Networks like Facebook,
- MicroBlog platforms like Twitter,
Perhaps the main social networks that support recruiting are the professional networks. To use these effectively, your company should have a presence in these forums whether it be through a company presence or through staff profiles.
LinkedIn has over 47 million users in 200 countries. As a professional social network it is ideal as a tool to use to assist recruitment. There are a number of ways you can use LinkedIn for this:
Searching Jobs on LinkedIn – this is useful from a recruiting perspective as it allows you to search other positions in your industry that have been posted in this forum.
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You can use your LinkedIn Profile to find people – LinkedIn is a free professional network but if you upgrade your LinkedIn membership you can communicate more effectively with possible candidates. Paid LinkedIn accounts start at $24.95 and run to $400.95 depending on volume (of emails, interactions etc). By using this paid LinkedIn functionality you can contact, communicate and interact more than with the vanilla version but more importantly for recruiting, you can check references.
Post a Job
Posting a job on LinkedIn costs $195 for a 30 day listing. The benefit of posting on LinkedIn is that it facilitates candidate research and allows you to identify and connect with people who can recommend and refer them.
In addition, LinkedIn also provides a service aimed solely at recruiters called LinkedIn Talent Advantage which aids in the sourcing, getting the word out about jobs.
More on social media for recruitment tomorrow.