Using Social Media for Recruitment – Part 2

Yesterday, we talked about how you can use LinkedIn for recruitment purposes, today we look at some of the other tools available to support your recruiting needs.

XingAnother professional network which is becoming more popular with over 8m users. It is very similar in its functionality to LinkedIn but posting jobs is much cheaper. The downside is that lots of users are in Europe so it’s not the best tool for North American recruitment purposes.

Other professional social networks that facilitate recruitment:

Viadeo

Social Networks – Facebook

Facebook Groups: there are groups on Facebook dedicated to getting the word out about jobs. To do so you can join and post or participate.

Facebook Pages – some companies have Facebook pages dedicated solely to helping them find staff.

Facebook Events – having a hiring fair? You can use Facebook events to promote it.

Facebook Ads: allow you to post ads aimed at people you want to employ: location, education level etc.

Twitter

Twitter is proving a great tool to promote job openings. You can use corporate or staff Twitter pages to Twitter to your community about job postings or you can even have your own dedicated Twitter feed that serves this purpose alone like KPMG http://twitter.com/kpmg

As with any Twitter effort, your follow strategy will be important.

 

 

 

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