Many businesses would like to have a strong social media presence, but are put off by the sheer number of social networks available. It’s easy to get overwhelmed but remember, you don’t have to be on all social networking sites. In fact, being on sites that don’t directly speak to your target audience, or on sites that your target audience doesn’t frequently visit, can be detrimental to your business, and a waste of your valuable time.
A good place to start when entering the realm of social media is with the heavy hitters; Facebook, Twitter, YouTube for video content, and your business blog. If this list still seems overwhelming, don’t despair! There’s a way to connect all these social networking sites so you’re not spending half your day posting the same YouTube link to all your different followers.
It is best to set up Facebook as your hub when connecting all your different social networking sites. This is because Facebook has a huge amount of applications that have been developed for all sorts of social networking related purposes. All you have to do is go to the Facebook Application Directory and search for the appropriate application, chances are it’s there in the directory. Next up, how to connect your blog, Twitter, and Youtube accounts to Facebook.
Connecting your blog to Facebook means that each time you update your blog it automatically posts to your Facebook page’s wall, as well as archiving in the ‘notes’ tab of your page. The process for linking your blog isn’t obvious when looking at your Facebook page, but it’s well worth the search. To begin, click on ‘edit’ below your page’s profile picture. Next, click on ‘Apps’ in the list on the left hand side of the screen. Once there, find the Notes application and click ‘Go to App’. Now, on the left hand side of the screen you should see ‘Edit import settings’ as the very last option. Click this. You should now see a screen that looks like the photo below.
From here, enter the url of your blog and click ‘start importing’. Your blog is now auto posting to your Facebook page.
To connect your Twitter and Facebook accounts, log into your business’ Twitter account, then open a separate tab and go here. Find your business page, click ‘link to Twitter’ and follow the directions.
Using the Cueler application, you can connect your Youtube and Facebook accounts so that videos posted to your Youtube channel automatically post to your Facebook page as well. To do this, click here, and then click ‘install’. This will bring you to a screen that looks like this:
Choose the page you want to add the application to, and follow the directions to automatically post Youtube videos to a new Youtube tab on your Facebook page.
Following the above steps will help reduce the amount of time it takes to update your social media accounts. However, don’t forget to manually update your accounts as well. A mix of manual updates and auto posting allows you to save time, but also ensure that your business maintains a humanistic and approachable presence online. Also, if people follow your business across multiple social networking channels, taking the time to manually post, along with auto posting, ensures they won’t continuously see the exact same content numerous times.
We can help:
If you are interested in connecting your social media accounts and are looking for more guidance, contact us at Out-Smarts Marketing – we provide social media and internet marketing planning services to help you achieve your online goals.